Gaming, shorts and girls creators stand out on YouTube’s year-end 2021 record

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YouTube’s Top Ten record for 2021 underscores the expansion of gaming as a class in India in addition to the recognition of feminine creators throughout genres within the Indian market.

“If you look at our top 10 creator list, five of them are actually gamers. Breakout creators also have four out of 10 gamers, which also shows that there is a lot of depth,” mentioned Satya Raghavan, director of YouTube content material partnership, India instructed indianexpress.com in an interview. But he additionally emphasised that gaming is now male-oriented, citing Payal Gaming as somebody who works for an “emerging group of women creators”. to interrupt limitations and break milestones within the vertical”.

“This time we’ve really gone and added two more lists to that collection, who are top shots creators as well as breakout creators among women. YouTube is not just an urban phenomenon, but one that is popular in every part of the country.” and which is poised to develop much more,” he mentioned.

Raghavan burdened that the previous two years have seen communities actually flourish on the platform and that the shorts—the story video function on YouTube, which launched in September 2020—additionally created “an entirely new breed of creators.” helped to find”.

When requested concerning the gaming group on YouTube India and whether or not it was negatively affected by the 2020 PUBG ban, Raghavan mentioned the “gaming creator ecosystem” has been “surprisingly resilient”.

“And when PUBG went away we saw a lot of these manufacturers adopting other games. Garena Free Fire is probably emerging as the game of choice to fill that gap,” he mentioned, including that gaming has come of age within the Indian YouTube commentary, with the creators including comedy, challenges and even highlights like Exploring new codecs, streaming classes past the same old which can be standard on the platform.

Raghavan additionally spoke about how YouTube has seen the emergence of latest genres and verticals through the years. While comedy has all the time performed properly on stage, he identified that creators have now innovated, some utilizing animation, others horror-comedies and even movies for the shorts format. are.

“We are also seeing new styles in learning, science and experimentation with creators like CrazyXYZ and Mr. Indian Hackers. Both of them are in the list of top creators. Science and experiments emerge as a sub-vertical that people are really liking,” he mentioned.

In this picture Satya Raghavan Director, YouTube Content Partnership, India. (picture credit score: youtube)

Raghavan burdened that even in shorts, YouTube was seeing creators placing out some knowledge-based movies like A2 Motivation (Arvind Arora) and Mr Gyani Facts, who’ve centered on new codecs.

On the shorts format, he burdened that YouTube’s expertise over the previous yr has proven it was greater than only a pattern. “We are actually seeing shorts in some pretty amazing and diverse verticals now, right. So for example, inspiration. Creators are making motivational videos in short format in 15 seconds or 60 seconds. We are seeing people DIY in short format,” he defined, including that some creators reached 1,000,000 subscribers simply by posting on shorts.

According to YouTube, greater than 4000 channels in India have over a million subscribers, which is a 50 p.c year-on-year progress as of June 2021. Also, the variety of YouTube channels incomes Rs 100,000 or extra in income. 60 p.c yr on yr, in keeping with the corporate.

But did shorts have an effect on the variety of views on longer movies? Both ends of the spectrum proceed to develop, says Raghavan, including that consumption patterns on YouTube span all kinds. “An example of polarity is the fact that when you primarily know that YouTube is mobile-first and the majority of consumption is on mobile. But now there are more than 20 million users consuming YouTube using connected televisions as well, “They instructed.

YouTube Top Channels, Producers India for 2021 Top creators on YouTube this yr. (Graphics by YouTube)

Below is the whole record of YouTube’s prime Indian channels, creators

Top Youtube Channels of India:

1 TOTAL GAMING
2 Techno Gamers
3 JKK Entertainment
4 Crazy XYZ
5 a_s gaming
6 Lokesh Gamer
7 min. Indian hacker
8 Grams Cooking Channel
9 round2hell
10 Knowledge Gaming

breakout creators

1 Harpreet SDC
2 additech
3 Viral Fever
4 Family Health
5 star avid gamers
6 Jackie Khan Khatri
7 flight gamer
8 opinion dwell
9 Dancing With Alisha
10. Ayush Yadav

feminine producer

1 Dancing With Alisha
2 Payal Gaming
3 Suhani Shahi
4 kashika siodiya
5 Lakshmi Nakshatra:
6 Aditi Sharma
7 Mamta Natural Foods
8 DEVIKA GUPTA
9 Priyanka’s exhausting work
10 Deepti Sunaina

prime shorts producer

1 A2 Prerna {Arvind Arora}
2 Dushyant kukreja
3 Sanjay Das Official
4 Ajay Sharma
5 Baser Gaming
6 english connections
7 Littleglove
8 mr clever information
9 Shivam Malik
10 Tsuriki Show

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With inputs from TheIndianEXPRESS

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