Manchester United star Marcus Rashford, after forcing British authorities to feed poorer kids at school holidays, on Tuesday launched a brand new marketing campaign to encourage youngsters to learn — this time with official blessing. “I only started reading at 17, and it completely changed my outlook and mentality,” the 23-year-old England striker stated. “I just wish I was offered the opportunity to really engage with reading more as a child, but books were never a thing we could budget for as a family when we needed to put food on the table.”
Rashford has teamed up with the writer Macmillan Children’s Books to launch a sequence of youth-oriented titles, beginning with “YOU ARE A CHAMPION” in May 2021.
Macmillan stated every chapter will recap a narrative from Rashford’s personal life and can cowl matters similar to the worth of training, understanding tradition, and feminine position fashions.
The footballer additionally plans to launch a e book membership subsequent yr, recommending titles on the Macmillan checklist.
“There were times where the escapism of reading could have really helped me. I want this escapism for all children. Not just those that can afford it,” he stated.
This month, Prime Minister Boris Johnson’s authorities relented anew to Rashford’s campaigning and promised to offer free meals to poorer kids over the coronavirus-afflicted Christmas holidays.
After one U-turn already for the summer season holidays, the federal government dropped its opposition to extending the scheme over the festive interval, and promised to maintain it in place over holidays subsequent yr.
The authorities had resisted giving out meal vouchers to tide poorer households over exterior of time period time, preferring to supply help by way of its wider welfare system.
But Rashford’s marketing campaign struck a chord with many, particularly with Christmas arising, and the federal government had been confronted with common headlines accusing it of being heartless.
This time, there isn’t a resistance to the footballer’s literacy push.
“It is fantastic that Marcus Rashford is shining a light on the power that books have, and we welcome his book club allowing more children to benefit from the enjoyment which books bring,” Johnson’s official spokesman instructed reporters.
He was unable, nonetheless, to call the prime minister’s favorite childhood e book.
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