Netflix has had nice success with F1 with documentaries like Drive to Survive and Schumacher.
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see picturesNetflix is ​​producing the ‘Drive to Survive’ documentary sequence
Netflix has already established itself as an leisure platform, however its rivals have began turning to sports activities. Disney-owned Hotstar has been doing this for some time, and now Amazon can also be opening the floodgates. Netflix has been concerned about F1 and motorsports typically for some time now, the official streaming companion for the Drive to Survive documentary, which chronicles the behind-the-scenes drama of the F1 season. It has hosted documentaries round legendary figures similar to Juan Manuel Fangio and most not too long ago Michael Schumacher. It is aware of its viewers loves F1 and has an incredible urge for food for it.
Now CEO and co-founder Reed Hastings has revealed that whereas it initially prevented sports activities, it’ll now be open to bidding for F1 streaming rights. “A few years ago, the rights to Formula One were sold. At that time we were not among the bidders, but today we will definitely consider it,” he stated.
Michael Schumacher was not too long ago probably the most profitable F1 driver of all time
photograph credit score: AFP
“At Netflix, we do entertainment, not journalism, some standards have to be met. We stay away from live sports. With that kind of broadcast, we have no control over the source,” says Hastings, who beforehand advised F1 Revealed the thought course of behind not bidding for Rs.
It gained lots of traction round a documentary referred to as Schumacher, which describes his early profession and his early years at Ferrari, earlier than he gained his third world title on the legendary Italian crew, with which his identify will ceaselessly be synonymous. The documentary additionally featured his spouse, son, daughter, father, brother and fellow drivers similar to Mika Hkkinen, David Coulthard, Eddie Irwin, Sebastian Vettel and his former colleagues Ross Brawn and Jean Todt.
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Even Apple is contemplating entering into the sports activities streaming sport, which is why it will likely be crucial for Netflix to proceed its lead over up-and-coming rivals. This yr additionally Netflix is ​​producing the Drive to Survive documentary which can in all probability air earlier than the beginning of the 2022 F1 season.
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With inputs from NDTV
