Puzhu is the primary movie of Malayalam celebrity Mammootty to launch immediately on an OTT platform. And Mammootty has no regrets about it as he sees it as a chance to additional domesticate the viewers for cinema.
“I was told people in Kashmir saw Thinkalazhcha Nishchayam and appreciated it. We hadn’t dreamed of these things before. Aren’t we seeing Korean movies now? I think that’s an advantage of OTT,” Mammootty stated throughout an interview with The Cue.
“There was a piece of the viewers who weren’t in a position to go to observe motion pictures in theaters because of lack of time. It was a loss for us. The OTT platforms have now introduced this silent viewers into the cinema fold. This is a really, very optimistic factor to occur to cinema. Films are operating in theaters and after they launch on OTT platforms, there’s a new set of audiences for them,” he added.
Mammootty believes that OTT has democratised the method of distribution of cinema and it has put extra freedom of selection into the fingers of the viewers. “We ask the viewers to spare anyplace between 3 to five hours of their lives to come back to theaters and watch motion pictures. OTT platforms enable the viewers to benefit from the film at a time and place that’s handy and cozy for them. Now there may be freedom of selection. You also can watch it on the large display or watch it on tv. OTT additionally permits movies to succeed in viewers in different states. Puzhu is popping out in 5 languages. Our movies are actually being watched by individuals from Kashmir to Kanyakumari,” he stated.
Mammootty, nonetheless, has no real interest in leaping on the bandwagon of “pan-India” motion pictures as he is fairly thrilled in regards to the observe on which Malayalam cinema is touring.
“The Hindi film industry pays a lot of attention to Malayalam cinema,” he stated. “We are forward of different industries when it comes to content material. Even main actors in our trade are prepared to experiment. Major actors in different languages have sure limitations. Even our younger actors are additionally prepared for experiments. Our trade has crossed that threshold. The viewers can also be open to experimental movies. We can do any experiment we would like and there’s a neighborhood of viewers that is able to settle for if our work is sweet,” he added.
Mammootty is garnering glowing critiques for his efficiency in Puzhu. The movie additionally stars Parvathy within the lead function.
With inputs from TheIndianEXPRESS