Renault will leverage its Alpine model to market its Formula One enterprise rebranding the group to Alpine-Renault.
Ahead of the Italian GP in Monza, Renault has introduced that subsequent 12 months the racing group in F1 could have a brand new identify. Renault will leverage its Alpine model to market its Formula One enterprise rebranding the group to Alpine-Renault, with the guardian firm’s identify additionally being a part of the banner as engine accomplice.
“It’s a big change because Renault has been around for 43 years,” stated Luca de Meo, the CEO of the Renault Group. “It will stay on the car but as an engine provider, so it will be visible. We will use F1 as a platform to market a brand that we want to develop in house. Even if Renault is a glorious brand, the fit of Alpine in the F1 world will be even better” he added.
This change comes at the again of Renault F1 boss Cyril Abiteboul being handed the cost of the Alpine model which has a storied legacy on this planet endurance championship. Abiteboul may even proceed to be the group principal for the F1 group.
The racing group will don new colors too and can lose the yellow of the present Renault F1 automobiles and undertake the blue, crimson and white colors representing the colors of the french nationwide flag.
2021 is gearing as much as be an enormous 12 months for the french constructor because it loses McLaren as a buyer for engines. It additionally welcomes two-time world champion, Fernando Alonso, again into the fold. He will change Daniel Ricciardo who joins the brand new McLaren group.
Alonso is an enormous signing for Renault as he was the motive force with whom they gained their final world titles in 2005-2006 by ending the dominant reign of Michael Schumacher and Ferrari.
Over this season, Renault powered automobiles have seen an enchancment in efficiency. Even within the final Belgian GP, Daniel Ricciardo was within the working for a podium end however managed solely fourth place. Its buyer McLaren has additionally seen an uptick in fortunes with its automobiles doing properly on this season. Even for the Italian GP, Carlos Sainz Jr has managed to qualify third.