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Royal Enfield witnesses exit of key administration personnel

With Vinod Dasari stepping down as CEO, there’s more likely to be a contemporary spherical of exits from senior administration together with Global Brand Head Shubhranshu Singh.

Royal Enfield to see multiple exits from top management

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Royal Enfield to see a number of exits from high administration

Royal Enfield is experiencing a setback in its high administration, with Chief Executive Officer Vinod Dasari stepping down in August 2021. The firm’s COO B Govindarajan has been appointed govt director to steer the corporate and change Dasari. Now, as per the most recent stories, the corporate will see a contemporary spherical of exit from its senior administration. According to stories, Lalit Malik, Chief Commercial Officer, Royal Enfield has already tendered his resignation, and Global Head of Marketing Shubhranshu Singh is already serving his discover interval.

Read additionally: Vinod Dasari steps down as CEO of Royal Enfield


Royal Enfield lately launched the 2021 mannequin of the Royal Enfield Classic 350, which is a model new mannequin of the corporate’s finest promoting product.

The resignation and ouster in senior administration of Royal Enfield comes at a vital time when the model is increasing into abroad markets, to realize a management place within the mid-sized motorbike section. With the launch of the Royal Enfield 650 Twins three years in the past, Royal Enfield has been on an aggressive product line, and lately launched the all-new Classic 350 constructed round an all-new platform with the J-Series engine. Meteor 350. The turmoil within the high administration couldn’t have come at a worse time than when a number of new merchandise have been being deliberate, Royal Enfield was planning to introduce a brand new product each quarter.

Read additionally: Royal Enfield volumes drop by 9 p.c in August 2021


Last yr, Royal Enfield launched the all-new Royal Enfield Meteor 350 constructed on an all-new platform with the brand new J-Series engine.

In truth, different stories recommend that Royal Enfield has laid off round 100 workers as a part of its annual efficiency assessment. The measures are being described as “the right size” to the workforce as a part of the model’s Project Restore initiative. The initiative is meant to attain 25 per cent working margin for the model and common gross sales of fifty,000 items per thirty days. In August 2021, Royal Enfield reported a 9 per cent drop in month-to-month gross sales, with home gross sales declining by 18 per cent. The solely silver lining is the 164 per cent bounce in exports, however the abroad gross sales quantity stood at 6,790 items in August 2021, as in opposition to the home gross sales quantity of 39,070 items in the identical month.

Read additionally: Royal Enfield’s mum or dad firm Eicher Motors stories PAT of ₹ 237 crore in Q1 FY22

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The coming months might be essential for Royal Enfield, because the model struggles to seek out replacements for its senior administration, and on the similar time, stabilizing gross sales volumes together with aggressively ramping up its new product.

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With inputs from NDTV


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