The Guardian's proprietor has confirmed he’s in talks to promote the Observer, the world's oldest Sunday newspaper, to Tortoise Media.
Tortoise has approached the Guardian Media Group (GMG) with a proposal to speculate round £25 million over the following 5 years on an “editorial and commercial renewal” of the Observer.
Tortoise was launched 5 years in the past by James Harding, the previous head of BBC News and former editor of the Times newspaper.
The Guardian reported that whatever the consequence of talks with Tortoise concerning the Observer, the title would proceed to broadcast digitally seven days per week.
Observer workers have been informed the funding would “help secure its future” as an unbiased product.
Founded in 1791, The Observer is the world's oldest Sunday newspaper.
Mr Harding, Tortoise's editor, stated: “We have great confidence in its future – both in print and digitally.”
He added: “George Orwell described the Observer as 'the enemy of nonsense'. We're excited to show readers old and new that it's still nonsense.”
With inputs from BBC
