Britain’s promoting regulator has banned a TV advert depicting a woman hanging the other way up consuming cheese, saying it may promote habits that might result in suffocation.
American snacks large Mondelez’s model Dairylea cheese was marketed on British video-on-demand providers in August final yr.
It featured two ladies aged six and eight hanging the other way up from a soccer goalpost, discussing the place the meals goes if you cling the other way up. One of the women then dairyly ate a chunk of cheese.
We revealed 5 guidelines this week, one among which bans an advert for Derelia as a result of it irresponsibly encourages youngsters to eat whereas hanging the other way up: https://t.co/dbGYsX8oPm pic.twitter.com/zPwUVpCQWy
— ASA (@ASA_UK) January 19, 2022
The Advertising Standards Authority mentioned youngsters could attempt to imitate ladies, and one man complained {that a} three-year-old relative had eaten meals hanging the other way up after watching the advert.
Mondelez mentioned the advert was geared toward mother and father, and was proven solely on adults-only programming. The ladies had been shut sufficient to the bottom to be protected from falling, and the adults watching them may very well be seen within the background. However, the ASA concluded that these weren’t adequate components to scale back the chance of hurt.
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With inputs from TheIndianEXPRESS
