Ian West/PAAn advert for a clothes model filmed on the marriage day of actuality TV stars Vicky Pattison and Erkan Ramadan has been banned for glamorising smoking.
The advert for Andric Clothing, owned by Ramadan and based mostly in Waltham Abbey in Essex, reveals the groom and bride's companions smoking cigars.
It was shared in October on the Instagram account of him and his spouse Pattison – who’ve 5.5 million followers.
The Advertising Standards Authority (ASA) mentioned it upheld two complaints and “concluded that the ads were irresponsible”.
Vicky Pattison/InstagramThe adverts can nonetheless be seen on their Instagram account, however the ASA mentioned they “should not appear again as a complaint”.
“We recognized that the video presented smoking in an attractive manner and suggested it was part of a glamorous and aspirational lifestyle.” The resolution states,
Vicky Pattison/InstagramFormer Geordie Shore star Pattison married Ramadan at London's Marylebone Town Hall in August, earlier than having a second ceremony and social gathering in Italy in September.
It was filmed for an E4 TV present known as Vicky Pattison: My Big Fat Geordie Wedding.
channel 4The ASA additionally criticized Ramadan for not making it clear that the movie was an commercial and for not responding to its inquiries.
“We concluded that the ad was not clearly identifiable as a marketing communication and thus breached the code,” it mentioned.
“We asked Andrik Clothing Ltd. and Erkan Ramadan to ensure that future advertising is socially responsible, particularly by not condoning or encouraging smoking.”
Pattison confirmed that any future posts that includes Andrik Clothing can be labeled as promoting, the ASA mentioned.
Pattison and Ramadan have been contacted for remark.
With inputs from BBC
