If there’s one time period that we hear increasingly at present, it’s metaverses and non-fungible-tokens (NFTs). And the newest to enter the Metaverse and NFT worlds is Warner Music Group (WMG), with a music-focused theme park in The Sandbox, the corporate introduced Thursday. WMG owns standard music properties, together with document labels Atlantic, Elektra, Warner Records and Parlophone.
According to the press launch, the digital theme park will function concert events and musical experiences from the music firm’s star-studded artists, together with Ed Sheeran, Bruno Mars, Dua Lipa and Cardi B.
“Our partnership with Sandbox adds a new layer of possibility to the Metaverse with virtual real estate ownership. As a first mover, Warner Music has achieved the equivalent of beachfront property in the Metaverse. At LAND, we continually, Will develop immersive social music experiences that defy the boundaries of the real world and allow our artists and their fans to connect like never before.” mentioned Ona Ruksandra, Chief Digital Officer and EVP of Business Development at Warner Music Group. Said in a weblog put up.
The sandbox will even host a digital land sale in March for followers to buy live performance properties. Sandbox says that is the newest company foray into immersive experiences.
“We are shaping the sandbox into a fun entertainment destination where producers, fans and players can enjoy one-of-a-kind experiences and more closely connect with their favorite music artists through NFTs. Warner Music This strategic partnership with the group brings the open metaverse one step closer towards fan-owned and community-driven initiatives – the possibilities are very exciting.” mentioned Sebastian Bourget, COO and Co-Founder of The Sandbox.
Warner Music Group joins over 200 present partnerships together with The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hottin, The Smurfs, Care Bears, Atari, Zepto and CryptoKitties.
Recently, many worldwide music artists have experimented with digital performances, akin to Travis Scott, Ariana Grande and even Marshmallow. Recently, music label T-Series in India additionally introduced its foray into the Metaverse in partnership with Hungama Digital.
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With inputs from TheIndianEXPRESS
