India’s smartphone market noticed 7 per cent year-over-year (YoY) development in 2021, regardless of provide chain-related points linked to the Covid-19 pandemic, in line with the analysis agency International Data Corporation’s (IDC) Worldwide Quarterly Mobile Phone Tracker. Total shipments clocked at 161 million for the yr, and whereas the yr began sturdy, the second wave of Covid-19 impacted total development.
According to IDC, constrained provides resulted in low inventories throughout on-line and offline distribution channels within the second half of the yr. This is when the Indian market has a excessive demand given the festive season. The huge winner in 2021 was Realme, which managed to achieve the quantity two vendor place within the closing quarter of the yr. This was additionally famous by studies from different analysis corporations reminiscent of Canalys, and Counterpoint Research. It was additionally the one participant which noticed double-digit development within the quarter in addition to the complete yr.
“Overall, supply challenges and the second wave of Covid-19 severely restricted the market’s ability to achieve double-digit growth in 2021. Consumer demand is lower than expected as we entered 2022, but supply challenges are expected to ease by mid-2022, which should help in maintaining similar growth levels in 2022,” Navkendar Singh, Research Director, Client Devices & IPDS, IDC India mentioned.
IDC expects that the transition from 4G to 5G will proceed to drive development in 2022, although it is going to be restricted to the mi and high-tier worth segments. “Consumers continue to demand better features like the camera, battery, and processors over 5G capability in the entry-level price segments. The large feature phone base will remain crucial but elusive to the smartphone market in the absence of any affordable offerings at the entry-level,” Upasana Joshi, Research Manager, Client Devices, IDC India mentioned.
The IDC report additionally highlights that the Indian smartphone market noticed MediaTek-based smartphones grabbing 54 per cent market share, gaining a lead over Qualcomm. Interestingly, 85 per cent of the MediaTek smartphones available in the market are under the $200 worth market. UNISOC has round 7 per cent share, which is up 2 per cent from earlier years.
The different key side was the rise within the common promoting worth to $190 or Rs 15,000. Further, the share of the premium phase doubled from a yr in the past to 4 per cent in 2021. The phase noticed 100 per cent annual development pushed largely by increased Apple shipments. The sub-$100 was the one phase to say no.
| India Smartphone Market: Top 5 Company shipments | |||||
| Company | This autumn, 2021 Shipment Volumes | This autumn,2021
Market Share |
This autumn,2020 Shipment Volumes | This autumn,2020
Market Share |
Year-Over-Year Unit Change (4Q21 over 4Q20) |
| 1. Xiaomi | 8.9 | 22.0% | 12.0 | 26.8% | -25.8% |
| 2. realme | 7.6 | 18.8% | 5.2 | 11.7% | 45.9% |
| 3. Samsung | 7.0 | 17.3% | 7.7 | 17.3% | -9.3% |
| 4. In vivo | 5.6 | 13.8% | 7.6 | 17.1% | -26.9% |
| 5. OPPO | 4.1 | 10.1% | 5.1 | 11.5% | -19.6% |
| Others | 7.4 | 18.0% | 7.2 | 15.6% | 4.1% |
| Total | 40.6 | 100.0% | 44.8 | 100.0% | -9.4% |
| Source: IDC Worldwide Quarterly Mobile Phone Tracker, Feb 2022 | |||||
Individual smartphone distributors
Xiaomi remained on high in all 4 quarters, nevertheless it noticed an total decline of 1.5 per cent YoY in 2021. Meanwhile, Poco which is taken into account underneath Xiaomi shipments by IDC emerged because the quickest rising on-line model among the many high 5 with 51 per cent YoY development.
Samsung was quantity two total within the yr, although it misplaced the spot within the fourth quarter to Realme. Samsung noticed a YoY decline of 6 per cent. IDC notes that there have been persistent provide constraints particularly for Galaxy A sequence within the low to mid-price phase, and for foldable gadgets within the premium phase. But Samsung led the 5G phase due to the Galaxy A22, M32, and M42 fashions.
Vivo was quantity three total, and so they too noticed a cargo decline of 6 per cent. The model’s Y sequence continued to be a significant contributor. But Vivo too confronted provide challenges, which impacted total development.
Realme on the fourth slot registered the very best development of 26 per cent YoY amongst the highest 5 distributors. It additionally rose to the second slot within the fourth quarter surpassing Samsung. The market share for Realme in This autumn was 19 per cent. Interestingly, Realme’s UNISOC-based chipset telephones helped drive success in This autumn. Shipments of those Realme telephones reached 60 per cent of the model’s total whole, guaranteeing enough provides within the closing quarter.
OPPO, on the fifth slot, noticed a development of 8 per cent YoY in 2021. It additionally surpassed Samsung for the second slot yearly within the offline channel with a share of 18 per cent.
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With inputs from TheIndianEXPRESS
