Indian customers are spending extra on premium telephones than ever, an indication that indicators the place the top-end of the section is heading on the planet’s second-largest smartphone market. In reality, the demand for Samsung’s top-of-the-line Galaxy S22 Ultra, which is within the vary of Rs 1,09,999 and Rs 1,34,999 was so excessive within the month of March that the machine accounted for 74 per cent of The gross sales volumes of the 81 per cent market share held by the corporate within the Rs 100,000 section, confirmed information from analysis agency Counterpoint Research.
“This device [Galaxy S22 Ultra] has got adoption from a Note user, from an S power user, and even from the competition so everybody has adopted it,” Aditya Babbar, senior director and head of Product Marketing, Mobile Business, Samsung India, tells indianexpress.com.
When Samsung debuted the Galaxy S22 Ultra earlier this 12 months, it featured the long-lasting S Pen, and plenty of thought the discontinuation of the Galaxy Note line could be a setback for the South Korean firm. In actuality, nonetheless, the convergence of the Galaxy Note and S traces has created an elevated demand for a tool just like the Galaxy S22 Ultra. In a means, the Galaxy S22 Ultra added a brand new spin to the Galaxy Note machine that has at all times focused the ability consumer however by no means appealed to the mainstream S collection consumer.
Babbar acknowledged that the launch of the Galaxy S22 Ultra has truly pushed customers to open their wallets and go for Samsung Galaxy telephones on the top-end of the market. That’s particularly spectacular, not just for Samsung however for the complete premium smartphone section. “ It is really encouraging to see how people have jumped the price point to really get into the ultra segment and get the best of the best,” he says.
Although Samsung faces fierce competitors from Chinese smartphone manufacturers resembling Xiaomi and Vivo, Apple continues to be its solely competitor within the ultra-premium section. The iPhone 13 Pro Max is seen because the Galaxy S22 Ultra’s greatest rival within the top-end of the section.
But India’s premium smartphone section isnt restricted simply to Delhi and Mumbai, the expansion story is more and more about tier-2 and tier-3 cities. Babbar says he and his crew are reaching out to younger prosperous customers in India’s smaller cities and asking them how they wish to purchase a brand new Samsung telephone. That’s the place Samsung Finance Plus, a digital lending platform that wishes to make Galaxy smartphone extra accessible, is available in.
“There were always higher aspirations, but the affordability was not there,” Babbar mentioned, including that with the Samsung Finance Plus…customers will pay simply, and in addition get the advantage of a cashback..serving to them to improve to a brand new telephone.
,
With inputs from TheIndianEXPRESS
