Owned by Airtel, Wynk Music is among the hottest music streaming platforms within the nation. The telecom large has now launched Wynk Studio, a platform for artists. In an announcement, Airtel stated Indians are spending greater than 21 hours each week listening to music in comparison with the worldwide common of 18 hours.
Wynk Studio plans to handle among the most urgent points artists face corresponding to discovery, monetisation and information evaluation.
“The creator economy for music is at a nascent stage but poised to grow significantly. With Wynk Studio, we are building a platform that allows an aspiring musician to pursue their passion and earn income at the same time. Airtel’s experience in music streaming, ability to achieve scale, and long standing relationship with over 350 million customers will ensure that all stakeholders in the industry have an equal and a rewarding journey. We are looking to attract talent from across the world and scale the platform to 5000 artists in the next 1 year,” Airtel Digital CEO Adarsh Nair stated in a press assertion.
Wynk is reportedly spending Rs 100 crore and has plans to deliver greater than 5000 impartial artists to the platform by the tip of subsequent yr. The platform already has greater than 100 artists on the platform in India, Singapore and the United States. Some of those artists embody Nishad Patki, Gagan Baderiya, Ajay Nagarkoti, D-Shaw and Prateek Gandhi, every having greater than 1,000,000 streams.
Currently, Wynk Music gives songs in additional than 15 Indian languages with regional songs accounting for greater than 30 per cent of the general streams.
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With inputs from TheIndianEXPRESS
