Entrepreneur Karnesh Ssharma on Tuesday introduced the launch of Clean OTT, billed as “the world’s only female-oriented original content streaming platform”. Ssharma is thought for backing critically acclaimed movies reminiscent of NH10, Pari, each starring sister Anushka Sharma, Netflix’s bulbbul and Amazon Prime Video sequence Paatal Lok, underneath their banner Clean Slate Filmz.
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The content material on the upcoming platform, to be launched subsequent 12 months, will comprise worldwide and regional initiatives throughout codecs reminiscent of movies, net sequence, and docu-series.
According to a press launch, Ssharma’s mission with Clean OTT is twofold – to curate significant, intricate storylines led by feminine protagonists, shifting away from the ‘male gaze’ standards which frequently dominates casting and screenplay, and to create a sustainable platform for feminine professionals to additional their profession within the leisure business, eradicating age boundaries.
For centuries patriarchy has ruled storytelling, and as a person, Ssharma mentioned he has at all times felt males play an equal half in shifting the facility, narrative, and dialog.
“When the voices of women are heard it teaches us new perspectives which, as an audience and filmmaker, are just as compelling and interesting. It’s stereotypical when I hear people say women’s stories are just about oppression or fall into the romantic comedy genre. Female first content is in fact extremely exciting and eclectic,” the founding father of Clean OTT mentioned in a press release.
According to Ssharma, ladies make up 50 per cent of viewership in India and but a lot of the content material is male-focused or represents ladies in a secondary vogue.
“We are assured the Clean OTT narratives will attraction to everybody as we offer a platform freed from prejudice. This will give ladies a voice that may be loved by any demographic all over the world and for many who are a part of our productions, a path for profession development,” he added.
Clean OTT might be dwelling to initially curated and produced works by the mother or father manufacturing banner and pre-selected initiatives that meet the platform’s messaging framework by different producers from India, Bangladesh, Sri Lanka, and Nepal.
The library will showcase the credentials of an skilled group of administrators, scriptwriters, actors, and producers related to Clean Slate Filmz, in addition to giving rise to rising expertise, the discharge additional said.
The OTT platform might be pushed by an annual subscription SVOD (subscription video-on-demand) mannequin that can initially launch within the first quarter of 2023 in India earlier than increasing to markets such because the UK, USA, Canada, and the UAE.
The subscription worth is but to be introduced.
Recently, Ssharma introduced a USD 54 mn content material take care of Amazon Prime Video and Netflix for his manufacturing firm.
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With inputs from TheIndianEXPRESS
