Apple sees report quarter, however Xiaomi beats it to take second place in smartphone market: Counterpoint

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According to the newest information from analysis agency Counterpoint Research, Xiaomi is now the second largest smartphone OEM on this planet, overtaking Apple for the primary time ever. The numbers echo what one other analysis agency Canalis beforehand reported. Samsung retained the primary spot, with Xiaomi at quantity two, and Apple at quantity three, though the iPhone-maker noticed report shipments for the June quarter, additionally within the second quarter of 2021.

But as per the newest report, smartphone shipments globally declined by 7 per cent quarter-on-quarter (QoQ). The major purpose for that is element shortages and the enlargement of COVID-19 protocols throughout Asia and Europe. When thought of on an annual foundation, shipments grew by 19 p.c.

“While Samsung retained the highest spot, its market share fell. Weak seasonal demand in some key areas like India, Central and Latin America and Southeast Asia led to lowered shipments, adopted by manufacturing in Vietnam as a result of COVID-19 Commenting on the findings, Tarun Pathak, Director of Research at Counterpoint, stated that Xiaomi had the perfect quarter ever because it was in a position to improve its market share in China, Southeast Asia and Europe.

Apple’s smartphone shipments are stated to have declined on a quarterly foundation, whereas Xiaomi managed to achieve the second spot within the world rankings. (picture supply: Counterpoint Research)

For particular person sellers, Samsung’s quarterly shipments declined 24 p.c to 57.9 million models in Q2, 2021, whereas it remained the highest vendor globally. Although Apple’s smartphone shipments declined 18 p.c on a quarterly foundation, the corporate reached 48.9 million shipments and noticed annual progress as a result of increased demand for the iPhone 12 sequence.

According to Senior Analyst Harmeet Singh Walia, “Apple captured report first quarter income share pushed by demand spill-over from final quarter as a result of sturdy efficiency of iPhone 12 sequence and delays in launch. Its in nations like US and Europe. The reputation of the higher-end model, the Pro Max, additionally fueled Apple’s income progress.

Meanwhile, quantity two participant Xiaomi noticed a progress of 8 p.c on a quarterly foundation, whereas its shipments grew by 98 p.c on a year-on-year foundation. According to Counterpoint, sturdy demand for Redmi 9, Note 9 and Note 10 sequence helped in progress and Xiaomi’s premium Mi 11 sequence additionally noticed sturdy efficiency.

Oppo and Vivo additionally noticed a drop in shipments on a quarterly foundation. However, each Oppo and Vivo are nonetheless within the prime 5 world smartphone distributors. OnePlus’ shipments grew triple digits (170 p.c) within the quarter, with the Nord N sequence performing very nicely in markets in North America and Western Europe. Realme additionally noticed triple-digit progress within the quarter.

Walia additionally credited Huawei’s absence as gamers like Xiaomi on the rise in a giant method. “Xiaomi, OPPO and vivo additionally posted report shipments and income within the quarter, serving to seize Huawei’s share globally and important 5G uptake in China. Flagship sequence like Mi 11, Find and X60 respectively have accelerated this tempo.”

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With inputs from TheIndianEXPRESS

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