see picturesAudi is driving the digitization of promoting, gross sales and aftersales additional.
Audi is constructing an ecosystem for electrical and autonomous driving. With new bodily and digital choices, the premium model will enrich the shopper expertise and meet the rising wants and calls for for future mobility. Digitalization affords a chance to rethink the auto and for that reason, it’s a necessary driver of change. The ecosystem community surrounding the car makes a necessary contribution to sustainable premium mobility.
Audi is driving additional digitization of promoting, gross sales and after-sales: a customized web site, improved myAudi app options, and extra consulting choices. In the method, the model is following a transparent method: providing events and clients the potential of a seamless, emotional and seamless model expertise, from preliminary curiosity in an Audi mannequin, throughout all contact factors on-line in addition to offline. Should be recognized until the stage of use.
Intelligent digital options are additionally rising flexibility and effectivity in manufacturing and logistics
Audi is driving the digitization of promoting, gross sales and aftersales additional. In the method, the model is following a transparent method: providing events and clients the potential of a seamless, emotional and seamless model expertise, from preliminary curiosity in an Audi mannequin, throughout all contact factors on-line in addition to offline. Should be recognized until the stage of use. The web site, which was relaunched within the spring of 2021, is the purpose of entry into Audi’s digital choices. It gives events and clients with private info on all fashions and companies. At its coronary heart is an interactive automobile configurator with high-end visualizations and detailed info. At any time through the configuration course of, the person has the choice of utilizing a code to save lots of their chosen configuration on-line, obtain it as a brochure, swap to a web based session immediately, or schedule a take a look at drive at a neighborhood dealership.
New companies primarily based on the C-V2X are rising site visitors security: a direct warning that the car in entrance has utilized the brakes seems in automobiles behind it.
The car inside is more and more turning into a private “experience device”, combining residing and dealing areas. Infotainment choices will play a key function within the interiors of the longer term. A wide range of help techniques and networking with different street customers and infrastructure will improve security and luxury, whereas new applied sciences such because the Holoride will revolutionize in-car leisure from 2022. In the longer term, the excessive bandwidth of 5G cellular communication will make a necessary contribution. An in-car infotainment expertise that’s unique to the model. Smooth and high-resolution multi-channel audio and video streaming, video conferencing and immersive gaming will all be attainable by way of VR headsets. Enhanced Mobile Broadband (eMBB) will make attainable larger information charges for functions that require a whole lot of bandwidth. This will considerably enhance not solely consolation, but additionally security. In addition, additional improvement to the “empathetic car”, which is aware of its occupants, their habits and their wants and thru synthetic intelligence, enhances consolation, security and well-being, is conceivable.
Nonetheless, digital functions and applied sciences are rising not solely the consolation but additionally the safety. On its method to a “smart city,” Audi is already networking its fashions with site visitors lights. And with the introduction of 5G in China, Audi is as soon as once more proving its function as an innovation chief within the related vehicles house. Currently, Car2X and C-V2X applied sciences are central pillars in that effort. For Car2X, cellular communication expertise is completely put in in each car. Cars ship and obtain info from different automobiles and parts of the traffic-engineering infrastructure – issues like site visitors lights or clever street indicators. Car2X communication occurs in actual time. Data is shipped anonymously over communication networks, the place they’re saved for under a brief time period.
The C-V2X relies on the 5G cellular communications customary and transfers information on to the suitable receivers within the sender’s atmosphere with the least attainable latency and highest attainable reliability. Since 2017, Audi fashions are already in a position to alert one another to accidents, service automobiles, site visitors jams, slippery street surfaces and restricted visibility. The Car-to-X service “Local Hazard Information” assesses numerous car information for that objective. In Europe, greater than 1.7 million Volkswagen Group automobiles will present “hazard information” service with present information in 2021 and that quantity will exceed three million in 2022. In pilot tasks world wide, Audi is testing its hazard warning system for street development websites or how automobiles can talk extra safely with faculty buses to keep away from accidents with faculty youngsters. The Green Light Optimized Speed ​​Advisory (GLOSA) service calculates the optimum velocity for a “green wave” by way of site visitors lights. Through the ConVex venture, Audi is working with Ducati to check the C-V2X expertise in three conditions which might be as frequent for motorcyclists as they’re prone to have accidents: pulling over an intersection, Turning left, and sudden braking by the car in entrance.
As a part of the Automotive Initiative 2025 (AI25), Audi is increasing its Neckarsulam location to incorporate a key manufacturing facility for digital manufacturing and logistics within the group.
The Audi A7L and A6L fashions will initially be outfitted with a 5G communication module in China. With its low latency and excessive availability, 5G gives the conditions for secure autonomous driving. Similarly, utilizing 5G within the community together with the site visitors gentle system ensures extra environment friendly and comfy driving within the metropolis. New companies primarily based on the C-V2X are rising site visitors security: a direct warning that the car in entrance has utilized the brakes seems in automobiles behind it. or warning of approaching service automobiles, even after they can not but be heard or seen.
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Intelligent digital options are additionally rising flexibility and effectivity in manufacturing and logistics. Audi is taking part in a central function within the digitization technique of the Volkswagen Group. As a part of the Automotive Initiative 2025 (AI25), Audi is increasing its Neckarsulam location to incorporate a key manufacturing facility for digital manufacturing and logistics within the group. Partners such because the Fraunhofer Institute for Industrial Engineering, the Technical University of Munich, SAP and Capgemini are supporting that course of. AI25 Factory is an interdisciplinary community for transformation.
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With inputs from NDTV
