After Amitabh Bachchan and Salman Khan, the most recent Bollywood superstar to affix the crypto frenzy is Sonu Nigam, who’s embracing non-fungible tokens (NFTs) in partnership with new-age digital leisure and know-how firm JetSynthesis. NFT permits artists to create distinctive digital works, in any kind conceivable, and promote these on to followers and collectors through the blockchain.
Featuring the journey and work of the favored music icon, the NFT assortment was launched in London to enchantment to the prosperous diaspora trying to keep related to their roots. The NFT collection will embody the company’s single ‘Hall of Fame’.
In addition, it is going to additionally file the lyrics of Nigam’s standard songs in its diary, which the favored singer has adopted all through his profession.
In a public assertion, Sonu Nigam mentioned, “Music has been my existence ever since I attained consciousness, and I feel blessed to be taking this journey forward through the latest digital art form, advanced NFTs, which I believe I think that there is growth of growth. Music industry around the world. I am also looking forward to connect with new, digital-first music lovers through this industry-first initiative. Me launching this single Khushi Huh Hai, the song most precious and closest to my heart: Hall of Fame – and this is my tribute to all the music lovers who have blessed me throughout my journey.”
Some of the best NFT collections offered are: Jack Dorsey (founding father of Twitter) promoting an autographed tweet for $3 million, singer Grimes promoting a 50 second video for $390,000 and digital artist Beeple additionally for $6.6 million. Selling a singular video. ,
“With a focus on gaming, esports, digital entertainment and social-community platforms, JetSynthesys has pioneered several category firsts in the short span of time since its launch. Our association with Sonu goes back a long way, and we are excited to bring his creative digital art on blockchain technology to the Indian music industry,” mentioned Rajan Navani, Vice President and Managing Director, Jet Synthesis.
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With inputs from TheIndianEXPRESS
