Disney Star on Tuesday signed a licensing settlement with Zee, permitting Zee to broadcast all ICC males’s and Under-19 occasions for the 2024-2027 cycle.
The digital rights for ICC occasions are held by Disney Star. The present ICC rights holders final week made a successful bid of round USD 3 billion to safe the rights to the Indian market.
The deal will allow Zee to broadcast ICC males’s occasions together with the 2024 and 2026 ICC Men’s T20 World Cup, the 2025 Champions Trophy and the ODI World Cup in 2027. Both the media corporations will even get to share the monetary burden below this settlement.
“This is a primary of its variety partnership within the Indian media and leisure panorama, and this affiliation with Disney Star displays our sharp, strategic imaginative and prescient for India’s sports activities enterprise. Puneet Goenka, MD & CEO, Zee mentioned, “As a one-stop television destination for ICC men’s cricket events by 2027, Zee is determined to offer a compelling experience for its viewers and great return on investment for its advertisers. Will leverage the strength of its network.” in a press release.
Disney Star President Okay Madhavan mentioned: “By securing the IPL tv broadcast rights for 2023-27 and now opting to retain digital rights just for ICC tournaments for 2024-27, we now have created a balanced and robust providing for our viewers. Cricket has to supply. Linear and digital.
“Over the years, Disney Star has strengthened the attraction of worldwide cricket in India, enabling it to succeed in various age teams and cultural demographics in all elements of the nation. As India’s main media home, we’ll proceed to take action with our robust portfolio of cricket properties throughout tv and digital.” Disney Star emerged victorious within the bidding desk final week after overcoming a tricky problem from Viacom 18, Sony Sports and Zee.
The ICC had mentioned that the corporate received after a single spherical sealed bidding course of, resulting in a big enhance in rights charges from the earlier cycle and persevering with the spectacular progress and attain of cricket.
The determination adopted a sturdy tender, bidding and analysis course of, which started in June. PTI
With inputs from TheIndianEXPRESS
