Exclusive: New Maruti Baleno Gears Up For Big Exports Badged As Toyota Starlet And Toyota Glanza

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While the primary technology Maruti Suzuki Baleno was additionally cross-badged because the Toyota Glanza and Starlet for a couple of markets, the second gen will now primarily be offered as a Toyota mannequin solely. Very few markets will get it because the Suzuki Baleno.


The new-gen Maruti Suzuki Baleno was recently launched in India, with prices staring at Rs.  6.35 lakh

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The new-gen Maruti Suzuki Baleno was not too long ago launched in India, with costs looking at Rs. 6.35 lakh

The new second technology Maruti Suzuki Baleno has been launched in India. The premium hatchback has been a bestseller for Maruti Suzuki and certainly the section chief on gross sales for a number of years now. The earlier gen was exported from India to over 100 international locations, in Europe, Latin America, Africa, South-East Asia and Japan. The mannequin has additionally been shared with the Toyota Motor Corporation for gross sales in a number of international markets, together with in India. carandbike has now be taught that the second technology of the Baleno hatch will as soon as once more be made solely in India, however offered in most markets underneath the Toyota badge solely.

Also Read: 2022 Maruti Suzuki Baleno Launched In India

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The second gen Maruti Suzuki Baleno will probably be made solely in India, however it is going to be offered in most markets underneath the Toyota badge

The automobile is being badged Toyota Starlet for Latin America and Africa – the latter already had the primary gen underneath that identify. Only Indonesia and India are prone to retain the Suzuki Baleno badging. Sources have shared that this alteration is part of the rising partnership between Toyota and Suzuki underneath their alliance shaped in March 2019. The main motive for this technique vis-a-vis the Suzuki Baleno is so Toyota can shore up its share of the excessive -volume entry segments in mentioned markets, the place at the moment it solely sells a barely larger priced Yaris. The Toyota Yaris hatch in reality doesn’t promote in most of those markets, and can proceed to be supplied as a extra premium providing the place it does.

Also Read: New Generation Maruti Suzuki Baleno Bags Over 25,000 Bookings

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The Baleno is rebadged as Toyota Starlet for export markets like Latin America and Africa

Maruti Suzuki has declined from making a touch upon an e mail question despatched to its HQ. However, Toyota Kirloskar Motor (TKM) India has responded on behalf of Toyota Motor Corp, saying, “The Glanza has witnessed phenomenal success ever since its launch in 2019. We have clocked over 65,000 wholesale units (In India) and registered more than 25 per cent growth in 2021 when compared to its sales in 2020. Likewise, the Glanza will continue to hold a critical position in our portfolio.”

Also Read: Maruti Suzuki Launches New Baleno; A Look At The Tech Inside

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Toyota additionally sells the rebadged Vitara Brezza because the Urban Cruiser, which was launched in India in 2020

This confirms that the second-generation automobile will arrive underneath the Toyota badge quickly, since manufacturing of the earlier gen has been discontinued. The Toyota Glanza was the primary of the cross badged Suzuki vehicles we noticed in mid-2019. The partnership was prolonged to the Maruti Suzuki Vitara Brezza that was launched as a petrol-only Toyota Urban Cruiser in August 2020.

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Globally, Toyota additionally sells the Suzuki Ertiga MPV, rebadged as Toyota Rumion in South Africa

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The Toyota Urban Cruiser and Starlet are already promoting alongside the Suzuki Vitara Brezza and Baleno in South Africa and some different markets on the continent. In India too it’s the identical story. TKM India says, “Both the Glanza as well as the Toyota Urban Cruiser have played a significant role in catering to 66 per cent of first-time Toyota buyers, especially in Tier II & III markets.” Interestingly there’s additionally a cross-badged model of the Suzuki Ertiga MPV known as Toyota Rumion that additionally sells in Africa – the place the Ertiga can also be supplied. The Toyota Rumion has not been launched in India as but.

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With inputs from NDTV

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