Google Play was launched worldwide in 2012 and is now finishing 10 years. In a weblog put up, Google has revealed that the Play Store has over 2.5 billion customers in 190 international locations and over 2 million builders are engaged on the platform. According to Google, India has emerged as one of many prime downloaders of apps and video games over the previous decade.
In truth, there was a 200 % improve in month-to-month lively Google Play customers in 2021 in comparison with 2019. Similarly, based on Google’s weblog, there was an 80 % improve in shopper spending on Google Play throughout the identical interval.
Categories together with training, funds, well being, leisure and gaming have seen enormous development in apps. The tech big cited well being app HealthifyMe, self-publishing and audiobook portal Prakriti and multilingual studying app Doubt as examples of apps driving this development.
In latest occasions, Ludo King turned the primary Indian recreation to cross 500 million downloads, with PlayEasyGames being one other instance of a thriving native gaming studio. The agritech startup helps farmers with their work whereas Evolve has psychological well being choices aimed on the LGBTQ+ neighborhood. Samurai is an app that goals to offer accessible and reasonably priced speech remedy.
Not solely are Indian-made functions succeeding within the home market, however native builders are additionally discovering a worldwide viewers. Indian apps and video games noticed a 150 % improve in time spent by customers outdoors India in 2021 as in comparison with 2019.
Google Programs for Local Developers
Google has numerous issues with coaching Indian builders and serving to them construct profitable companies which might be related to them
native market. One of them is the corporate’s self-learning platform, Play Academy. According to Google, Play Academy has skilled over 80,000 builders in India since its launch in 2018. This signifies that Play Academy has skilled extra builders in India than in some other nation.
The firm additionally has accelerator packages like India Games Accelerator and Google for Startup Accelerator. The firm has additionally developed an AppScale Academy program in partnership with Startup Hub, the Ministry of Electronics and Information Technology. More than 100 entrepreneurs lately graduated from AppScale Academy, bettering their functions’ consumer interface, consumer expertise, safety, consumer base, engagement charges, and scores. Many of them acquired affords of cash from VCs as a part of the programme.
With inputs from TheIndianEXPRESS
