Hero MotoCorp has trademarked a number of names together with Vida, Vida Mobility, Vida Scooters, Vida Motorcycles and others, indicating a brand new sub-brand devoted to electrical automobiles.
Hero MotoCorp will quickly enter the electrical two-wheeler section and the corporate might accomplish that underneath a brand new sub-brand. The two-wheeler big has filed emblems for a number of names associated to ‘Vida’ which could possibly be the brand new vertical for EVs. According to information filed underneath the Department of Industrial Policy and Promotion, Hero MotoCorp has filed emblems for names together with Vida, Vida MotoCorp, Vida Mobility, Vida Electric, Vida EV, Vida Scooters, and Vida Motorcycles. The identify Vida was initially registered in 2014, whereas the follow-up titles have been filed earlier this month.
Read additionally: Hero MotoCorp’s Q2 revenue declines 22 per cent, confirms EV launch by March subsequent yr
Hero MotoCorp has introduced its plans to foray into the electrical two-wheeler section subsequent yr and the corporate will launch its first providing by March 2022. While Hero MotoCorp’s first electrical providing seems like an thrilling proposition, the corporate can not use ‘Hero’. The identify underneath its settlement with Hero Electric. Now evidently the two-wheeler maker will sidestep the difficulty with a brand new sub-brand for EVs.
Hero MotoCorp has trademarked a number of titles underneath the identify Vida which embrace mobility, scooters, bikes, EVs and extra.
The registered trademark names additionally present a possibility for Hero MotoCorp’s electrical bikes sooner or later. There is not any official phrase but on what the identify Vida means. Furthermore, it’s not essential that as a result of an organization has trademarked a reputation, they’re obligated to make use of it.
Read additionally: Hero MotoCorp turns into the primary OEM to undertake Ather Energy’s quick charging expertise for electrical scooters
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Meanwhile, Hero’s EV improvement is underway. The firm has partnered with Taiwan’s Gogoro for its upcoming electrical scooter, whereas Hero can also be working with Ather Energy to regulate the latter’s connector expertise to its scooters. Hero MotoCorp additionally supplied a glimpse of its first electrical scooter throughout the tenth anniversary celebrations in August this yr. This mannequin is anticipated to be provided in an enormous manner and can rival different fashions like Ola S1, Ather 450, Bajaj Chetak, TVS iQube, Simple One and so forth.
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With inputs from NDTV
