The underlying themes of Drive this yr had been Intelligent Technology, Sustainability and Innovation. These will deal with well being care, group growth, street security, schooling and the setting.
see imagesChapter 5 of the drive was flagged off from the corporate’s new Corporate Headquarters Gurugram
Korean carmaker Hyundai conceptualized the ‘Great India Drive’ half a decade in the past to seize the distinctive tales throughout India of the individuals and locations that performed a robust function in India’s journey of progress. The thought has been made to showcase these people who find themselves contributing to the event of a brighter and higher nation for our future generations. The fifth Chapter of DRIVE was lately flagged off from the corporate’s new Corporate Headquarters in Gurugram. This chapter will deal with among the key points of right this moment’s – Intelligent Technology, Sustainability and Innovation. These will deal with well being care, group growth, street security, schooling and the setting.
Also Read: Six Hyundai EV Models Coming In The Next Seven Years
Summary of Hyundai’s Beyond Mobility marketing campaign.
All the themes talked about above resonate with the lately launched Hyundai Corporate Campaign – Beyond Mobility. While the thought is to present customers a extra tech-filled expertise via the vehicles the model makes, the purpose is to do it in a manner that doesn’t hurt the setting. Coming to clever expertise, Hyundai provides superior related options with BlueLink out there on 8 fashions in India, with as much as 60+ related options on some fashions. The demand for such vehicles is simply going to extend with extra prospects than ever earlier than.
Hyundai provides the related resolution with Bluelink on 8 fashions in India, together with the Alcazar.
Hyundai is consistently innovating because it grows. Be it the record of options on the vehicles, the selection of transmission and even how the automobiles are bought, the whole lot is a piece in progress. For instance, Click to Buy and End to finish automobile shopping for platform is gaining nice traction from prospects, primarily due to its ease of use and comfort. Hyundai Mobility Membership is one other such initiative the place the model is providing way of life options to the shoppers and making an attempt to make their journey memorable with their vehicles.
Also Read: CES 2022: Hyundai Unveils Its Concept Of Metamobility
The sustainability a part of the Beyond Mobility marketing campaign is being taken care of via zero emission EVs for hydrogen-powered gas cell automobiles. The newest announcement that the model will launch 6 new electrical vehicles in India within the subsequent 7 years provides to the rationale. It solely helps that 3 of those vehicles shall be constructed on the corporate’s devoted e-GMP platform which ensures extra cabin house in addition to an extended driving vary. The model has additionally introduced that it goals to go carbon impartial by 2045 and lots of electrical choices will certainly go a good distance in reaching that objective.
The Ioniq 5 shall be one of many many electrical vehicles that Hyundai will launch in India within the coming years.
According to SS Kim, MD & CEO, Hyundai Motor India Limited, Hyundai endeavors to interact individuals with high quality time by providing modern options constructed on these three pillars of Intelligent Technology, Sustainability and Innovation. He says, “As a customer-centric organization, we aim to not only enhance customer interactions with our brand in the field of mobility, but also create experiences that go beyond the traditional.”
Also Read: Hyundai India Becomes Bestselling SUV Brand Of 2021
Hyundai is ramping up its eco-friendly efforts in manufacturing, networking and even for the higher good of the society. In line with the corporate’s imaginative and prescient of ‘Progress for Humanity’, Hyundai Motor India Foundation has additionally launched packages targeted on group growth and sustainability. At the flag-off ceremony of Great India Drive 5.0, Hyundai Motor India additionally shared a MoU with the Gurugram metropolis administration for a pond restoration undertaking. The firm will develop 3 ponds within the metropolis, which can have a capability to recharge 93 million liters of groundwater yearly.
89 per cent of Hyundai’s Chennai plant relies on renewable types of vitality.
The firm’s manufacturing facility in Chennai is sort of self-sufficient when it comes to water dependence. 100% rain water harvesting is practiced right here with 6 ponds having complete water storage capability of three.35 lakh kilo liters. The model is focusing on zero exterior water dependency by 2025. In addition, 89% of the plant’s dependence is on renewable types of vitality. Even seller community initiatives comparable to dry wash programmes, use of LED lights and use of renewable vitality are enjoying their half in reaching sustainability targets.
Also Read: Hyundai Ioniq 5 Gets An Impressive Range Of 488 Km As Per EPA
At the brand new company headquarters in Gurugram, unfold over an space of over 28,000 sq. metres, the model has practiced some commendable environmental practices. The constructing options 400 sq. meters of inexperienced wall with residing vegetation and 50 kW of photo voltaic roof high panels utilizing renewable vitality. There are additionally 14 EV charging models put in out of which 3 are DC quick charging and 11 are AC regular charging.
Hyundai’s new company headquarters in Gurugram has some laudable environmental practices.
The model has additionally introduced the launch of a singular Town Hall undertaking with a street security marketing campaign message of ‘Dhyana Do’, which emphasizes on street security and self-health of public/non-public transport drivers. According to Hyundai, the initiative will assist create extra alternatives for individuals and communities and shall be a part of the shift in the direction of a extra sustainable manner. The firm says it’s working in step with the Prime Minister’s dedication to reaching zero carbon neutrality by 2070 and goals to play a optimistic function in that.
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With inputs from NDTV
