The official broadcaster of the occasion claimed that the much-awaited India-Pakistan match within the ongoing T20 World Cup garnered a report 167 million viewership, making it the most-watched T20I match ever. Star India mentioned in a launch that the T20 World Cup until final week registered a cumulative attain of 238 million which included the primary 12 matches of the qualifiers and the Super 12 stage. The 2016 T20 World Cup semi-final between India and West Indies was the most-watched T20I match with a viewership of 136 million.
“With a reach of 167 million, the much-anticipated India-Pakistan clash on 24 October, an event that saw arch-rivals face off in an ICC tournament two years later, is now the most-watched T20 match, exceeding the previous high , India-West Indies 2016 ICC World T20 Semi-Final,” the discharge mentioned. India and Pakistan started their campaigns towards one another on 24 October, with the Men in Green registering a 10-wicket win over their arch-rivals.
“The India-Pakistan match has created history with a record reach of 167 million viewers, making it the most-watched T20I match ever,” a Star India spokesperson was quoted as saying. “We have continually strived to grow the audience base for Marquee Cricket and this record is a testament to our efforts in high-decibel campaigns, advanced storytelling, dedicated regional programming and consumer innovations.”
While Pakistan has reached the semi-finals, India crashed out of the event on Monday. “There is no doubt that the outcome of the match and India’s exit from the tournament left fans disappointed but the record viewership shows the unique power of cricket to engage viewers on an unprecedented scale,” the spokesperson mentioned.
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With inputs from TheIndianEXPRESS
