True wi-fi stereo (TWS) earphones shipments in India have reportedly registered year-on-year (YoY) development within the third quarter of 2021. India’s TWS market is alleged to have registered 55 p.c annual development within the third quarter. To obtain the very best ever cargo of round 8 million in 2021, in line with the most recent report from Counterpoint Services.
“The Indian TWS market witnessed the very best ever shipments in 1 / 4 within the third quarter of 2021, pushed by robust celebration plans, new launches and a number of gross sales occasions throughout main e-commerce platforms in addition to manufacturers on their web sites. Inspired. Commenting on the general market, Anshika Jain, Senior Research Analyst mentioned, “We additionally witnessed most variety of new launches in Q3 2021 with particular emphasis on low- to mid-price segments (under INR 2,999).
“This quarter, brands like Realme and 1more followed a sub-brand strategy with the launch of Dizo and Omthing respectively to expand their reach and enhance competitiveness,” he added.
In the third quarter total India topped the boat rankings by capturing 35.8 per cent share within the TWS market. The gross sales efficiency of the corporate’s Airdopes 131 TWS earbuds is alleged to have performed a serious position on this.
Realme took the second spot with 8.1 p.c share, due to the success of its mid-range ANC gadgets; Buds Air 2 and Buds Q2 Neo within the finances section.
Shor captured 7.7 per cent market share, to safe the third place, pushed by a number of choices within the finances section. Apple achieved 7.6 p.c share within the Indian TWS market. The gross sales efficiency of the Airpods (Gen 2) is alleged to have performed a giant half on this. Boult Audio took fifth place and held a 5.3 p.c share, a 147 p.c year-on-year enhance.
.
With inputs from TheIndianEXPRESS
