Amazon has launched its Fire TV Streaming Trends for 2021, which reveals that India shoppers are spending extra time on these gadgets and likewise utilizing them for actions equivalent to listening music, enjoying video games or controlling good dwelling gadgets. The report reveals that customers in India are spending almost 4 hours per day on Fire TV gadgets in 2021, in comparison with a mean of three hours in 2020.
More importantly, quickly one in three Fire TV prospects have disconnected their cable or DTH connection, in accordance with Amazon’s report. Clearly, the Fire TV Stick has changed cable or DTH as the principle machine to entry TV content material in lots of houses. The Fire TV Stick lets customers convert their common TV right into a Smart one, permitting customers to entry streaming web sites and apps equivalent to Amazon Prime Video, YouTube, Netflix, and many others.
Amazon has bought 150 million Fire TV gadgets worldwide, and whereas it has not revealed the precise quantity for India, it begins that extra shoppers within the nation are shopping for these gadgets. The firm’s report says that prospects bought Fire TV gadgets in 80 per cent of pin codes throughout India. More importantly, smaller cities like Hisar, Tiruvallur, Chittoor, Alwar, Imphal, and South Andaman noticed elevated development in gross sales for these.
Amazon Fire TV traits for India. Graphic supply: Amazon
Amazon Fire TV traits for India. Graphic supply: Amazon
Further, one out of each 4 prospects added or upgraded to a more recent, quicker model of Fire TV gadgets. The gadgets stay high 10 hottest merchandise on the web site throughout Prime Day and the Amazon Great Indian Festival sale.
In phrases of content material, comedy was probably the most most popular style amongst prospects. Customers requested Alexa to play ‘Tarak Mehta ka Ooltah Chashmah’ as soon as each minute, making it probably the most searched TV present on Fire TV gadgets.
‘The Family Man Season 2’ was the most-streamed Indian present whereas ‘The Wheel of Time’ was probably the most streamed worldwide present on Prime Video on Fire TV gadgets.For children, the favored reveals had been: Peppa Pig, Doremon, and Cocomelon with at the very least one person asking Alexa for these reveals each minute.
Amazon’s report additionally confirmed that customers are additionally listening to music on Fire TV with one out of 4 prospects doing this. Streaming of yoga and health apps on Fire TV gadgets noticed a rise of 15 per cent as nicely.
Meanwhile, enjoying video games on Fire TV gadgets emerged as one other exercise for Indian shoppers. Games like Ludo King, World Cricket Championship, and Little Singham had been the highest on-line video games performed on these. Smart dwelling management requests by prospects utilizing Alexa on their Fire TV gadgets additionally elevated by over 150 per cent in 2021 versus final 12 months.
The most streamed motion pictures on Prime Video embody:
English – Shershaah, Sherni, Sardar Udham
Tamil – Jai Bhim, Sarpatta Parambarai, Master
Malayalam – Drishyam 2, Cold Case, Malik
Telegu – Drushyam 2, Tuck Jagadish, Narappa
Kannada – Rathnan Prapancha, Yuvarathnaa, Roberrt
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With inputs from TheIndianEXPRESS
