India’s smartwatch market witnessed a 274 per cent development in 2021, with Noise main the market with 27 per cent share, adopted by boAt with a 26 per cent share, stated a brand new analysis by Counterpoint. According to the analysis, 4 out of the highest 10 fashions in 2021 have been from Noise. The ColorFit Pro 2 remained the model’s hottest smartwatch. While boAt launched over 10 fashions. Its Storm was the best-selling smartwatch in 2021.
Fire Bolt was fast to seize the third place with greater than 20 fashions throughout value bands. Realme stood at quantity 4 place rising 23 per cent YoY in 2021 pushed by sturdy on-line partnerships. The Watch S contributed to round 30 per cent of its complete gross sales.
Amazfit registered 65 per cent development and captured the fifth place within the smartwatch market. It led the market within the Rs 10,000 to Rs 15,000 value band with over one-third of the whole shipments. The model refreshed its portfolio with the launch of three new gadgets – GTR 3, GTR 3 Pro and GTS 3.
Samsung grew greater than two instances pushed by its hottest mannequin, the Galaxy Watch Active 2. It is value noting that the newly launched Galaxy Watch 4 sequence contributed to over 16 per cent of its complete shipments. Meanwhile, Apple remained flat with the Watch SE contributing round 44 per cent of its complete quantity. The refreshed line-up of Series 7 noticed an amazing begin with shipments crossing 100,000 items in This fall 2021.
Additionally, Dizo’s profitable launches within the price range phase, managed to seize a place within the prime 10 record. The Watch 2 mannequin drove most of its quantity.
“More than 86 per cent of the total shipments were driven by the under-Rs 5,000 price band, compared to 59 per cent in the previous year. Many of the features which were previously present in the Rs 3,000 to Rs 5,000 price band smartwatches are now found in the Rs 2,000 – Rs 3,000 segment, like SPO2, blood pressure monitoring, voice assistance and larger display. Even features which were previously prominent in premium smartwatches, like ECG and Bluetooth calling, can be seen in smartwatches priced under Rs 5,000,” stated Anshika Jain, Senior Research Analyst at Counterpoint.
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With inputs from TheIndianEXPRESS
