While there was a rise in shipments of high-end smartphones, the general demand for smartphones fell within the third quarter of 2022. This led to a 9 p.c drop in shipments within the quarter, suggests a brand new report from Singapore-based analysis agency Canalys. The main motive behind the decline is the autumn in demand. “The latest Canalys smartphone analysis indicates that worldwide smartphone shipments declined 9% year-on-year to 297.8 million units in the third quarter of 2022 due to weak demand,” the report stated.
Samsung and Apple stay on prime
While the market noticed an total decline, Apple was the one vendor that noticed year-over-year cargo progress. This was largely pushed by rising demand for flagship telephones just like the older iPhone 13 and iPhone 14 collection, and helped Apple put up 8 p.c progress within the quarter. “The popularity of the iPhone 14 Pro and Pro Max, in particular, will contribute to a higher ASP and stable revenue for Apple,” stated Runar Bjørhovd, analyst at Canalys Research, in a press assertion.
However, Samsung retained its first spot on the checklist regardless of a 8 p.c drop, delivery 64.1 million items. “Samsung refreshed its foldable portfolio and significantly enhanced its marketing initiatives to generate interest and demand for its new flagships. Mid-to-low-end demand has been impacted, making it challenging for vendors to navigate the competitive segment,” says the analyst.
Xiaomi posted a double-digit decline of 8 per cent within the final two quarters and shipped 53 million items. Meanwhile, Oppo and Vivo shipped 28.5 million and 27.4 million items to seize the fourth and fifth positions.
Europe and Asia Pacific outperformed in Q3
“Europe and Asia Pacific outperformed the rest of the world in the third quarter,” stated Canalys analyst Sanyam Chaurasia. “Europe averted a big drop, helped by a spike in shipments to Russia. Here, Chinese sellers took benefit of short-term alternatives to channel shares in a market with low provide through the earlier quarters,” says Chaurasia.
While Asia Pacific maintained a significant shift between markets, bettering demand in areas similar to India, Indonesia and the Philippines helped “stabilize” APAC’s efficiency within the quarter. “Carrier-dominated markets such as North America and Latin America presented increasingly cautious sentiments on managing inventory ahead of the big holiday season, in contrast to the much more optimistic outlook in the third quarter last year,” the analyst stated. “
With inputs from TheIndianEXPRESS
