IPL 2022: Twitter testing cricket tab for India on Android app

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Twitter is testing out a Cricket Tab on its Explore web page, which can function a single touchdown level for cricket followers with all of the updates taking place within the cricket house together with related, unique, and Twitter-first content material. The microblogging platform shall be rolling out the experiment to some Twitter customers on Android.

Twitter has turn into a hub for cricket followers, who use the service to maintain themselves up to date with rating, commentary, and stay cricket updates. According to a Twitter survey, atleast 75 per cent of individuals on Twitter in India determine as cricket followers and 58 per cent play the game. Between January 2021 to January 2022, about 4.4 million Indians on the microblogging platform shared 96.2 million tweets about cricket.

Here’s what individuals who have entry to the tab will be capable of view:

Fans will be capable of entry unique video content material, real-time match updates by way of a scorecard and different interactive widgets. (Photo: Twitter)

Events web page: Fans will be capable of observe the latest Tweets and updates from the sector on a devoted web page on the high of the cricket tab.

Live scorecards: Following match scores on Twitter will now be simpler with a stay scorecard that may seem on the cricket tab in addition to on the Events web page.

interactive crew widgets: The tab may even give followers entry to content material widgets like high gamers, and crew rankings. As issues escalate on-field, these widgets will serve followers with the newest scoop round what their favorites are as much as, in actual time.

Top video content material: To give an immersive expertise to the followers, Twitter shall be partnering with broadcast and creator companions to carry custom-made video content material together with in-match moments, highlights, and off-field motion as follows:

Topic Tweets: Twitter Topics use machine studying to ship subject-related Tweets. The IPL Topic shall be obtainable underneath the cricket tab for followers to observe conversations much more intently.

Twitter Lists: Fans may even be capable of observe devoted Twitter Lists of their favourite groups and gamers. Lists let folks observe a number of accounts that Tweet on a selected topic as a separate timeline.
Additionally, followers might obtain push notifications round key moments throughout a match to assist them keep looped into each talk-worthy second from the sport in order that they miss out on any motion from the sector.

Further, Twitter stated that followers can activate customized crew emojis in English and 7 Indic languages ​​together with Hindi, Bengali, Gujarati, Kannada, Marathi, Punjabi, Tamil, Telugu.

“Through our new cricket experiment offering an immersive experience], we want to make it easier for India’s cricket fans to find relevant and engaging content as well as encourage conversations and find latest updates including the score all in one place,” stated Shirish Andhare, Director of Product for Twitter India.

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With inputs from TheIndianEXPRESS

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