Koffee With Karan 7: Shahid Kapoor on Jersey’s failure, says he needed the movie to have a direct-to-digital launch

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Koffee With Karan 7: Shahid Kapoor on Jersey’s failure, says he needed the movie to have a direct-to-digital launch

When actor Shahid Kapoor performed the titular character of Kabir Singh within the Hindi remake of Telugu blockbuster Arjun Reddy, it gave him a much-needed solo hit. However, he couldn’t repeat the success of that movie along with his most up-to-date launch Jersey, which was additionally a Hindi remake of the Telugu movie of the identical identify.

Jersey, which additionally starred Mrunal Thakur, was postponed twice earlier than releasing in theaters in April 2022. During the most recent episode of filmmaker Karan Johar’s Koffee With Karan, Shahid revealed that after the second postponement, he needed the movie to launch immediately. a streaming platform.

Shahid, who appeared on the most recent season of the chat present along with his Kabir Singh co-star Kiara Advani, stated that the movie’s producer Aman Gill and director Gautam Tinnauri each needed it to have a theatrical launch.

Jersey was earlier slated for launch in August 2021, however was pushed to December 31 as a result of pandemic. However, as a result of Omicron wave, theaters in Delhi had been shut down in December, and the movie’s launch was postponed solely three days earlier.

Talking concerning the movie, Shahid stated, “Actually, in December, after we had been alleged to launch it on thirty first and we couldn’t launch, as a result of Covid got here and Delhi shut down. It was actually 3 days in the past. All of our advertising and marketing materials was gone and every little thing was launched and in December very clearly in my thoughts, I requested myself, ‘Am I considering with my thoughts or with my coronary heart?’ Because it was a movie that was very near our hearts and I used to be very emotionally concerned on this character and the father-son dynamic affected me personally as effectively. And my administrators and producers, Aman and Gautham, Both had been very eager that the movie ought to go on the massive display.”

The actor continued, “And when that didn’t happen in December, I was really wondering if we should go straight to digital. Because it’s really difficult to have the hype around a film over and over again, especially when all your The material is over and then unfortunately we released in April, which was not a good month for us because there was a certain mood and a certain kind of cinema. The audience was watching and we changed our date several times till the release But you are still thinking optimistic and hopeful that things will sort out but it didn’t work out that way and I think maybe we didn’t do the right thing on film maybe the film needs to be preserved.”

Shahid will subsequent be seen making his internet collection debut with filmmaker Raj and DK and director Ali Abbas Zafar’s Bloody Daddy.


With inputs from TheIndianEXPRESS

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