Schaefer clearly indicated that Mercedes was on the lookout for a distinct segment marketplace for an electrical AMG branded cabriolet
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see imagesMercedes acknowledges the truth that the marketplace for cabriolets is shrinking
Mercedes is trying to develop a cabriolet model of an AMG branded automotive which shall be an EV. While cabriolet adoption is waning, Daimler can be conscious that its executives have revealed that the electrical AMG cabriolet could be a beneficial proposition if completed correctly.
“When you think of AMG and turning AMG into an electric brand, we certainly think of a cabriolet as well,” Mercedes chief working officer Marcus Schaefer mentioned in an interview. prime Gear.
“It’s not that easy to make a good looking electric cabriolet. And we have to admit that the demand for roadsters and cabriolets is on the decline,” he mentioned.
AMG cabriolet model could also be on the best way
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“China is not a cabriolet market and there are fewer buyers in Europe than it was a few years ago. But I think it’s a very attractive product and an emotional product that builds the brand,” he mentioned.
Schaefer clearly indicated that Mercedes was on the lookout for a distinct segment marketplace for an electrical AMG branded cabriolet, however he additionally knew what the model was doing.
Mercedes has introduced that it will likely be the primary EV by 2030 and has partnered with Stelantis to construct its personal Gigafactory to fabricate battery cells. At the lately concluded IAA Mobility Conference, it additionally introduced 4 electrical automobiles – together with the G-Class and Maybach SUVs, prototypes of the EQE and AMG branded EQS.
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With inputs from NDTV
