According to a report by Marca, the arrival of Lionel Messi has affected PSG’s picture, earnings and the standard of soccer. “The player reportedly earned an obscene amount of 700 million euros in just one year,” Marca stated.
The eye-popping report, citing Argentine publication El Economista, stated that Messi’s switch secured 10 new sponsors, with sponsorship charges rising from round 3 million to eight million euros.
“Some of those sponsors are well-known manufacturers similar to Dior, Gorilla, Crypto.com, PlayBetR, GOAT, Snart Good Thins, Volt, Big Cola, Sports Water and Autohero. Meanwhile, PSG’s sponsorship take care of Nike brings in round 75m euros a yr, with the contract set to run till 2032. ,
Short gross sales have additionally skyrocketed since final yr. “PSG sold more than a million units ranging from 90 to 160 euros, of which more than 60 percent are adorned with the Argentinian name,” stated Mark Armstrong, PSG’s enterprise director, Mark Armstrong. “Demand has grown by between 30 percent and 40 percent and all that can slow it down is supply,” he defined.
He additionally ran out of shirts to promote. “When one among these transfers occurs, folks assume it’s paid for by promoting shirts, and that is not the case in any respect. You cannot produce too many further shirts. The deal is finished to cowl the minimal, which is essential, however you’ll be able to’t meet all of the calls for of a Messi shirt,” Armstrong recounted the incident that explains the tailor-made pay and leverage this French membership introduced. .
There has additionally been an anticipated improve in social media engagement since Messi landed in Paris. “The club gained over 15 million followers across all of its platforms, and exceeded 150 million in total followers,” Marca wrote.
Armstrong stated PSG gained 1.4 million followers per week, surpassed 10 million followers on Tik Tok and have become France’s most-followed firm on Instagram.
With inputs from TheIndianEXPRESS
