Eccentric engine has enabled this know-how which already had partnerships with Tata, Citroen, Toyota and Maruti Suzuki
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View PhotosMG Motor has arguably deployed probably the most subtle automotive configurator in India
MG Motor India has partnered with augmented actuality and digitalisation startup Eccentric Engine to launch a primary of its type on-line e-consultation platform which leverages augmented actuality for a digital showroom expertise replete with customer support representatives giving a really visceral entry to potential clients wherever on a regular basis. Initially, the service will launch in choose tier 1 cities however by Q2, MG Motor plans on broader entry which will probably be out there 24×7.
MG Motor can be saying that the gross sales representatives from the varied dealerships are additionally being educated and they’re going to even be out there for the shoppers by way of this on-line platform. Using the know-how developed by Eccentric Engine, MG Motor will deploy a sophisticated automotive configurator that leverages augmented actuality that works throughout gadgets just like the cell phone, pill or PC syncing with the browsers throughout platforms. This automotive configurator can even showcase how equipment will look on the automotive and in addition give financing choices.
It is an internet automotive configurator that provides actual time session into the combo
“We are delighted to launch MG eXpert, a human-driven, voice-enabled AI-backed platform. As an Auto-Tech brand, MG has introduced several industry ‘firsts’ in the Indian automotive space. With a tech-backed seamless customer experience at the core of our brand philosophy, MG eXpert works as a one-stop simple & convenient solution to multiple queries from product feature to ownership. We look forward to offering a refined, informative, interactive, and technologically advanced product exploration experience to our customers from the comfort of their home,” stated Gaurav Gupta, Chief Commercial Officer – MG Motor India.
Through this stay streamed augmented actuality expertise customers can select the colour palette of the automotive, join immediately with MG’s anointed specialists and in addition ebook take a look at drives the place the automotive will probably be dropped at their door step. In a nutshell, MG Motor is bringing the dealership expertise to the client’s doorstep and on some stage offering extra superior functionality because of AR.
“We are thrilled to have progressed our relationship with MG Motor to take virtual interactions to a brand-new level with an integrated suite of products. Our new Experience Manager will provide immense opportunities to our partner MG Motor and their dealership partners to create unparalleled engagement with their customers by changing the very nature of interactions,” stated Varun Shah, Co-Founder and CEO, Eccentric Engine.
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Eccentric Engine already has partnerships with the likes of Tata Motors and Citroen. In the case of each these manufacturers, Eccentric Engine powered their on-line automotive configurators, nonetheless with MG Motor India, it has gone one step past.
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With inputs from NDTV
