Over 552 apps have added the key phrase “metaverse” of their description or titles to draw new customers, revealed a brand new report by app analytics agency Sensor Tower. Metaverse, is among the most buzzy phrases of the tech business, it’s a digital world the place creativeness is the one restrict. The metaverse is just not a brand new thought. Science fiction author Neal Stephenson coined the time period in 1992, and the idea is commonplace amongst online game firms.
The surge in apps utilizing the time period metaverse comes after Facebook re-branded itself to Meta final 12 months. According to the info shared by Sensor Tower, over 86 apps added references to the metaverse to their title or description on the App Store and Google Play from November 2021 by way of January 2022, within the hopes of capturing client curiosity.
The report highlights that as quickly as Facebook introduced that it will be redoubling its efforts on the metaverse on October 28, 2021, the variety of apps updating their descriptions or titles to reference the metaverse grew 66 p.c month-over-month. As of the top of November, 29 apps had already up to date to incorporate the key phrase, greater than twice the 11 apps in October.
The agency additionally analyzed whether or not the apps talked about “crypto”, “NFTs”, “AR” (augmented actuality), or “VR” (digital actuality) key phrases. Of these 4, crypto was seen essentially the most used phrase with metaverse—roughly 23 per cent of metaverse apps talked about the time period. While NFTs was the second-most talked about time period along side metaverse, representing 18 per cent of the cohort studied, and AR and VR accounted for 11 p.c and 9 p.c, respectively.
Atleast 107 apps within the Game class have added ‘metaverse’ as key phrase, or 19 per cent of the apps studied. The second-largest class the place the time period appeared was Finance, accounting for 101 of the “metaverse” apps. Followed by Social (70 apps), Entertainment (57 apps), Books (37 apps), Lifestyle (33 apps), Tools (26 apps), Business (25 apps), Art and Design (13 apps) and Education (11 apps) ).
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With inputs from TheIndianEXPRESS
