ZEE5’s upcoming unique movie Afat-e-Ishq, starring Neha Sharma, will begin on October 29, the streaming service introduced on Friday.
ZEE5 mentioned in an announcement that the movie, directed by Indrajit Nattoji, is the Indian adaptation of the award-winning Hungarian movie Liza, Fox-Fairy.
The dramedy follows the story of Lallo (Sharma) and his quest for real love. According to the official logline, she finds herself a primary suspect after a sequence of deaths whereas an historical curse looms massive, threatening to destroy everybody round her.
Produced by Zee Studios, Aafat-e-Ishq additionally stars Deepak Dobriyal, Amit Syal, Namit Das and Ila Arun.
Manish Kalra, Chief Business Officer, ZEE5 India mentioned {that a} part of the viewers is warming to the supernatural tales and he’s hopeful that individuals will love Aafat-e-Ishq.
“The unique Hungarian movie Liza, Fox-Fairy was an enormous success internationally and even in India, we’ve seen nice traction for supernatural tales over time.
Kalra mentioned within the assertion, “As a consumer-centric OTT platform, we’re targeted on serving top-rated leisure throughout all genres and we’re certain that Afat-e-Ishq will likely be beloved by the patrons of this style and Will go away an impression.”
Nimisha Pandey, Head of Hindi Originals at ZEE5 mentioned that they’re comfortable to recreate the Hungarian movie within the language of their alternative for the Indian viewers.
“Afat-e-Ishq is a compelling story that is rooted in India’s love for the supernatural and fantasy genre. The film will surely stand out for its unique storyline, quirky characters and deep humour, which we are sure will appeal to various consumer groups. We are extremely excited to bring it to your screens soon,” mentioned Pandey.
Ashima Awasthi, Head of Content, Zee Studios mentioned that the workforce is assured that the story of Aafat-e-Ishq, backed by highly effective performances, will likely be appreciated by the shoppers.
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With inputs from TheIndianEXPRESS
