While 57 % of Indians have entry to at the least one streaming service, Netflix was the highest streaming service they’d use (26 %), in accordance with A survey by the comparability web site Finder. The outcomes are primarily based on a Google survey carried out in 18 international locations. The Finder research discovered that general about 56 % of respondents have entry to at the least one streaming service. The survey additionally seemed on the three important streaming companies which had been Netflix, Disney+ and Amazon Prime.
While Netflix was the preferred streaming service throughout the board, Disney+ got here in second within the survey. According to Finder, about 13.94 % of respondents stated they use the Disney+ service, which is at the moment solely accessible in 11 international locations. In distinction, Netflix is ​​accessible in 190 international locations, whereas Prime Video is current in 200.
In India, Amazon Prime Video was second with 19 % of the respondents, whereas Disney+ Hotstar was on the third spot with 17 % of the votes. JioTV was at quantity 4 with 14.73 per cent share and AltBalaji was at quantity 5 with 3.5 per cent share.
Most in style streaming platform in India. (picture supply: Finder)
In India, extra males (58.15 %) than ladies (55.93 %) who responded to the survey stated they use a streaming service. Nearly 26.69 % of girls who took half within the survey voted for Netflix, whereas 26.33 % of males selected it as their favourite streaming service.
Amazon Prime Video has a barely greater desire amongst 21 % of girls in comparison with 18 % of males. While Indian males’s voting proportion in Disney+Hotstar was 16.99 % greater than ladies’s at 16.53 %, JioTV’s ratio was rather more skewed. About 16.64 % of males voted for JioTV as in comparison with 10 % of girls. ALTBalaji bought 3.56 per cent votes from males and a pair of.75 per cent from ladies.
Gender Based Streaming Platform in India. (picture supply: Finder)
From an age perspective, Netflix was additionally the preferred platform in every age group in India. Nearly 24.4 % of these surveyed within the 18-24 age group most popular the service, whereas 30.91 % of these aged 25-34 additionally voted for the US streaming large.
Even within the older teams 35-44 and 45-54, Netflix gained about 25 % recognition. Meanwhile, in accordance with the survey, Disney+ Hotstar was the preferred streaming service amongst folks aged 55-64.
India ranks fourteenth among the many record international locations with entry to the highest 100 most in-demand sequence on Netflix as 40 of those most in-demand reveals can be found to observe right here. Canada was primary on this record.
In the record of nations surveyed, New Zealand was the highest streaming nation with 65.26 % of respondents saying they use at the least one service. Brazil was second, with 64.58 % of respondents saying they use at the least one service and Irish was third with 63.24 %. The international locations with considerably decrease numbers for entry to the streaming service had been Pakistan (44.64 %) and France (45.21 %) and Greece (46.81 %).
It must also be famous that whereas 26 per cent of Indians stated they use Netflix, it was the bottom proportion among the many international locations surveyed. Pakistanis are second from the underside with 26.60 %, adopted by Germans with 32.14 % of respondents saying they stream Netflix.
Finder additionally notes that India ranks eighth out of 18 international locations for the proportion of respondents who stated they use at the least one streaming service. It ought to be famous that the survey was carried out utilizing a comfort pattern of 2430 respondents who used Google Surveys, which can have biased the outcomes in the direction of these extra seemingly to make use of the Internet regularly of their previous time. and who could also be extra prone to subscribe to streaming companies.
Netflix is ​​priced in US {dollars} within the international locations surveyed. (picture by way of Finder)
While Netflix is ​​thought of one of the costly streaming companies in India, Finder notes that the month-to-month value per high 100 most sought-after sequence equates to about $0.22 within the nation, putting it at quantity three on the record. is. This relies on assuming the usual subscription value is $8.80. Netflix’s SD subscription prices Rs 649, whereas the cell one prices solely Rs 199 and the fundamental plan prices Rs 499. The premium plan prices Rs 799 per thirty days.
According to Finder, the mixture of those two components places India in ninth place by way of value and prevalence for its dwelling nation Netflix.
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With inputs from TheIndianEXPRESS
