After conquering the smartphone world and changing into one of the common smartphone manufacturers within the nation, OnePlus dived into the world of good TVs a number of years in the past. The model adopted the identical ethos of providing its customers premium expertise however at a extra inexpensive value which propelled it to success. To say that it labored could be an understatement. As per a Counterpoint Research Report, OnePlus is among the many high 5 good TV manufacturers in India in This autumn 2021, with over 300 p.c YoY development.
OnePlus, nevertheless, just isn’t planning on resting on its laurels. The model strives for extra, and because it retains reminding us, merely Never Settles. The model has launched a brand new marketing campaign, “Stay Connected. Stay Smarter.” Featuring the OnePlus TV Y1S and the OnePlus TV Y1S Edge. It has paired these power-TVs with Bollywood’s energy couple and OnePlus TV class model ambassadors, Shahid and Mira Kapoor.
“Stay Connected. Stay Smarter.” just isn’t your ‘run of the mill’ advert that bombards viewers with specs and numbers of the gadget however really has a really artistic edge. It brings a contemporary, ‘good’ tackle the playful relationship angle of a pair whereas conserving the OnePlus TV Y1S and the OnePlus TV Y1S Edge’s connectivity options on the coronary heart of it. The advert focuses on how the Smart TVs’ seamless connectivity capabilities with different OnePlus gadgets can merely mean you can take pleasure in a holistic good house expertise.
One of essentially the most intelligent components of the advert is the truth that OnePlus has very creatively highlighted a few of its different gadgets by means of the identical advert as properly. The OnePlus smartphone and the OnePlus Watch additionally make transient appearances within the advert movie, exhibiting how the OnePlus ecosystem is the final word ‘good’ selection one must make to take pleasure in a related, hassle-free good house expertise.
Speaking concerning the marketing campaign, Saurabh Kapoor, Head of Brand and Category Marketing, OnePlus India shared, “We are delighted to bring the all-new campaign film in continuation with our partnership with Shahid and Mira for the OnePlus Smart TV category. As a consumer-centric brand, we are constantly striving to deliver a seamless connected ecosystem experience, offering the best of smart TV technology to our users at more accessible price points. Shahid and Mira’s zeal in the campaign film perfectly matches our OnePlus community’s youthful spirit and passion for superior smart technology and we are confident that our community will enjoy this wholesome campaign film”.
Ishita Grover, Head of Marketing Communication and Government Relations, OnePlus India, defined that the target of the marketing campaign was to spotlight the really seamless, smarter connectivity expertise that OnePlus TVs can present with a number of gadgets on the identical time. “The newly launched OnePlus TV Y1S and Y1S Edge are an extension of our popular OnePlus TV Y Series which played a crucial role in driving our phenomenal success in the India smart TV segment,” she mentioned. “The new marketing campaign movie successfully highlights the easy good connectivity, power-packed Android 11.0, and different good options that provide really seamless good house leisure experiences to our customers. We are constructive that this collaboration might be well-received by our shoppers in India and assist us additional deepen our bond with them.”
Directed by Suraj Wanvari, the brand new marketing campaign was led and conceptualised by the OnePlus India Marketing staff. It is produced by Dhruv Singhal whereas Sejal Shah is the DoP. The marketing campaign execution and manufacturing have been pushed by Media Monks.
Powered by Android 11, the OnePlus TV Y1S and the Y1S Edge supply connectivity options by means of the OnePlus Connect app 2.0 that enables customers to show their OnePlus smartphones into their good TV distant controls, which Shahdi Kapoor showcases within the advert. The advert a;s highlights how Mira Kapoor makes use of her OnePlus Watch to show down the amount on the OnePlus good TV and even to show it off later. The advert movie additionally exhibits the way you get the identical seamless connectivity on the OnePlus Buds gadgets as properly – pulling out the buds out of your ears when related to the TV will robotically pause the content material enjoying on the gadget, which can resume enjoying as soon as you place them again in.
With such a artistic strategy, it’s no shock that the marketing campaign has obtained an outstanding response. Launched on Friday, 11 March 2022, the marketing campaign teaser garnered a attain of over 4 million on Instagram with over two million views. The TVC marketing campaign formally went dwell on14 March 2022 throughout YouTube, social media, TV in addition to cinema. You can watch the advert movie right here,
The OnePlus TV Y1S and the OnePlus Y1S Edge can be found in 32 inch and 43 inch variants. The OnePlus TV Y1S comes with a beginning value of Rs. 16,499 throughout on-line platforms whereas the OnePlus TV Y1S Edge is obtainable on the beginning value of Rs. 16,999 throughout offline retails shops bundled with thrilling gives and reductions.
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With inputs from TheIndianEXPRESS
