Stakeholders within the Telugu movie business had been anxious when the producers of Allu Arjun’s Ala Vaikunthapuramulo and Mahesh BabuOkay Sarileru Neekevvaru determined to launch his movies on the identical day. Both the movies had been all set to hit the screens on January 12, 2020, to capitalize on the Sankranti vacation as it could have assured extra viewership within the theatres. The producers and distributors knew that these movies would eat up one another’s opening day collections and neither the celebs nor the distribution chain might afford it.
The Telugu Producers Guild instantly swung into motion and struck a deal between the makers of Ala Vaikunthapuramulo and Sarileru Neekevvaru. As per the settlement, Mahesh Babu’s movie hit the screens on January 11, whereas Allu Arjun’s movie launched the following day, thus guaranteeing an uncontested opening day for each the releases.
However, for the following Sankranti, distributors and producers are once more beneath super stress as Prabhas, Pawan Kalyan and Mahesh Babu might face face-off as every star’s personal movie gears up for the festive vacation.
If it weren’t for the second wave of coronavirus, digitalThe new romantic drama Radhe Shyam opens in theaters on July 30. The pandemic delayed the shoot, which was lastly accomplished solely on July 29. The makers wasted no time in saying that the movie will hit the theaters for the Sankranti vacation.
Prabhas and Pooja Hegde in Radheshyam.
Radhe Shyam, which is ready in unique European locales, marks Prabhas’ first romantic movie in over a decade. Fans’ enthusiasm is obvious as her final position within the style was in Mr Perfect, which launched in 2011. Adding extra gas to this anticipation is the truth that Radhe Shyam will launch in a number of languages ​​throughout the nation, as Prabhas is a ‘pan-Indian’. ‘ star, owing to the staggering success of his Baahubali franchise. Baahubali: The Conclusion had collected Rs 1000 crore in simply 10 days of its launch, which reveals the dominance of the star.
The present nationwide standing of Prabhas is more likely to put stress on the makers of different star movies, that are additionally slated for Sankranti launch. Before Prabhas, Mahesh Babu had already introduced that his upcoming movie Sarkaru Vaari Pata will open in theaters for a similar competition. And later Pawan Kalyan Also be a part of the race for Sankranthi together with his upcoming eponymous movie, which is an official remake of the Malayalam hit Ayyappanum Koshiyum.
Apart from this, there’s competitors from neighboring Tamil Nadu in addition to Vijay’s animal can be on the brink of hit the screens for Pongal. Though Vijay film will not be a lot of a problem for the celebs of Telugu states, it’s fierce competitors in Tamil Nadu, Karnataka, Kerala and elements of North India, the place Vijay has an enormous fan following.
It is a nightmare scenario for all stakeholders within the worth chain. Competition on the field workplace is more likely to throttle and cut back respiratory house for all movies in Telugu states, creating an surroundings the place a movie can both survive or fail, however is unlikely to develop. Is.
Logic means that one in all these three blockbuster movies must be out of the operating, leaving a respiratory house for the opposite two movies. It is a battle of nerves and it stays to be seen who blinks first. Otherwise, the following Sankranti will carry bloodshed on the field workplace in Tollywood.
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With inputs from TheIndianEXPRESS
