The non-profit group is working in direction of advocating helmet security in India and the partnership with Royal Enfield goals to advertise highway security in addition to change the angle in direction of it.
see photographsHelmets for India and Royal Enfield to public sale custom-made helmets to boost funds for Helmet Safety
Royal Enfield has introduced its partnership with ‘Helmets for India’, a non-profit group based by Niels-Peter Jensen. The non-profit group is working in direction of advocating helmet security in India and the partnership with Royal Enfield goals to advertise highway security in addition to change the angle in direction of it. While highway security legal guidelines in India assure using helmets on two-wheelers, its adoption is dangerously low. Helmet for India is already organizing numerous actions to boost consciousness about helmet security. With the backing of Royal Enfield, the group goals to unlock the potential of the model’s huge ecosystem which incorporates the neighborhood and retail community.
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Conceived in 2018, Helmets for India is an initiative began by Niels-Peter Jensen, a German filmmaker and former world champion mountain bike racer. Speaking to carandbike, Niels talks about his first go to to India in a number of years and a highway accident that made him take into consideration using helmets on two-wheelers, or reasonably, the shortage thereof. He says the incident pressured him to take cost and impact change within the curiosity of safety.
Helmets for India makes use of artwork to make its assertion Helmet canvas
Helmets for India makes use of artwork to make its level, with the helmet being the canvas. As Niels says, each artwork and motorcycling stand for freedom and the flexibility to attach with folks past boundaries. The group has used self-expression and artwork as a method of inspiration to boost consciousness, to unite the worldwide bike neighborhood and to teach thousands and thousands on the necessity to put on helmets.
Speaking concerning the collaboration, B Govindarajan, Executive Director, Royal Enfield mentioned, “Nurturing a tradition of protected driving amongst the lovers has been an essential side for us at Royal Enfield in making a pure bike expertise. Road Safety Creating consciousness, making certain the adoption of the appropriate kind of driving gear, and most significantly helmet security have been the important thing pillars of this goal. Helmets for India is a novel initiative that aside from being an essential security gear, helmets are designed to go well with their persona. Positioned as an extension and evokes by performing.. This labored properly with our personal ethos of motorcycling as a method of self-expression and we’re very glad to companion with Niels & Helmets for India.”
Final artifacts to participate in an exhibition will be a part of 30 first made for helmets for India final 12 months
Niels-Peter Jensen, Founder, Helmets for India, mentioned, “Helmets for India is a passionate endeavor that has become very close to me over the years. The lack of awareness about road safety has caused a lot of damage. Every year Lives in India. At Helmet for India, we are working towards creating exciting and engaging avenues to educate the riding community about road safety and importance of helmet adoption. We partner with global motorcycle brands like Royale Excited and happy to do so. To help us drive a positive change, inspire Enfield and the riding community to adopt helmets as a valued partner in their journey.”
Read additionally: Royal Enfield to launch vary of 12 Limited Edition helmets; One for each decade of existence
Helmet for India has collaborated with many artists together with Jet Bailey, Broder Boll, Vincent Kemp, Ornamental Conifer, Brush Monkey to create distinctive helmet designs.
To kickstart the initiative, Helmets for India and Royal Enfield have put collectively a gaggle of world-renowned artists who will create distinctive and galvanizing artwork on the helmet, which might be auctioned to boost funds for helmet security. Will go Around 25 international artists together with Helmet Graffiti designs by Jet Bailey, Ron Miller, Sanskar Sawant and Francesco Colombo might be showcased on Royal Enfield’s social media channels in addition to the Helmets for India web site.
The last artifacts might be amongst 30 beforehand made for Helmet for India final 12 months to take part in and public sale off an exhibition in India later this 12 months. The whole proceeds from the public sale might be donated to an Indian NGO that rehabilitates youngsters with severe head accidents in highway visitors accidents.
Custom helmets to be auctioned to boost funds for helmet security
In addition, Helmet for India and Royal Enfield are planning a journey in India that can have Niels in attendance and a staff of motorbike lovers will start their journey on a 1000 km journey from Royal Enfield Garage Cafe in Goa to Kanyakumari. Motorcyclists plan to display helmet artwork alongside the way in which and clarify the significance of sporting a helmet whether or not on a two-minute journey to the grocery retailer or a highway journey to the Himalayas.
Helmet for India is already taking numerous consciousness initiatives within the nation. This features a international collaboration to create custom-made helmets with 20+ famend artists similar to Dean Stockton aka D*Face, Magnus Walker, Steve Caballero, Roadkill or Rasmus Ticon. Their first consciousness journey occurred from Mumbai to Goa and the staff carried out consciousness workshops and distributed over 300 helmets alongside the way in which. The staff, which was on a two-year hiatus as a result of pandemic, is all set to make a spectacular comeback in India with the assist of RE.
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With inputs from NDTV
