Samsung retained its high spot within the international smartphone market, though its market share declined by 1.9 p.c year-on-year. According to a report printed by Gartner, the market additionally witnessed a decline of 6.8 p.c in shipments within the third quarter of 2021. The cause behind the decline is a scarcity of parts, which disrupted the manufacturing schedule, resulting in low stock and delayed product availability.
“Despite strong consumer demand, smartphone sales have declined due to product launch delays, longer delivery schedules and insufficient inventory on the channel,” stated Anshul Gupta, senior analysis director at Gartner. “Supply constraints affected the production schedule of basic and utility smartphones much more than premium smartphones.”
But regardless of the general decline, Samsung noticed sturdy demand for its premium smartphones, pushed by its foldable smartphone. The firm is dominating the worldwide smartphone market with 20.2 market share. Chinese smartphone distributors like Xiaomi, Vivo and Oppo additionally noticed year-on-year market share development of 1 p.c, 2.4 p.c and 1.7 p.c respectively. The report additionally revealed that Apple managed to beat Xiaomi and took the second place with a market share of 14.2.
Apple additionally skilled sturdy demand for iPhones, led by compelling function upgrades and a lower than 5G put in base. “Apple continues to improve its online channel and is in a position to trade-in programs to accelerate demand for its 5G iPhones through the rest of 2021,” the report stated.
Xiaomi dropped to 3rd place within the third quarter of 2021 with 13.0 market share. The Chinese model’s sturdy on-line channel-led technique for market enlargement in Europe and the Middle East and partnerships with communication service suppliers (CSPs) in these areas helped them enhance their international smartphone market share in Q3, 2021 .
Among the highest 5 international smartphone distributors, Vivo recorded the best year-on-year development (20.9 per cent) within the third quarter of 2021. The firm launched a number of new smartphones within the quarter, which helped them achieve traction. The model additionally debuted in new markets, together with Europe and the Middle East, and added new offline retailers and expertise shops, which the cited supply says labored for Vivo.
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With inputs from TheIndianEXPRESS
