Dubbed as a ‘tremendous app’, one which harnesses the ability of all of Tata’s largest manufacturers beneath one roof, Tata Neu was launched on April 7. The thought behind the app is straightforward: Whether you need to buy groceries from Big Bazaar or decide up a kurta from Westside, otherwise you want to e book tickets to your subsequent trip, you do not have to change apps. There’s additionally implicit belief since all gross sales are backed by the Tata Group and its numerous manufacturers. So one doesn’t have to fret concerning the vendor, not like on different platforms which frequently have third-party sellers.
Tata Neu may also membership all factors, rewards from these gross sales into what’s referred to as as ‘NeuCash’. At current, every ‘NeuCoin’ is the same as Re 1, and these cash are legitimate for one yr. So someplace maybe your huge purchases might enable you to get extra rewards, and hopefully allow you to purchase different issues at no cost. Here’s my expertise of the Tata Neu app to date.
Tata Neu app first impressions: The consumer interface
I downloaded the Tata Neu app on my iOS gadget some time again, although at that time it was not open to most of the people. It was solely right this moment that I logged in with my cell quantity and obtained entry to the complete app. Before this, I’ve used the TataCliq app for some purchases.
Once you open the app, the highest banners greet you with the day’s largest affords, reductions, with every core Tata model being highlighted from the Indian Hotels Company (IHCL) and Big Bazaar to Croma and 1mg.
The Tata Neu app packs quite a lot of options in a single area. (Image credit score: Shruti Dhapola/Indian Express)
Just under it, you’ll be able to see the choices for Tata Pay service, which is the corporate’s personal UPI-based cost companies. The Scan and Pay, Send Money, Pay Bills and Finance choices are seen and under that one sees the NeuCash banner.
Below it’s the Explore choice, which has all of the classes talked about. I’d have appreciated the classes choice to be a bit extra distinguished, maybe positioned larger than the Tata Pay options. Scrolling additional down reveals a banner for NeuMove, which has particulars concerning the NeuCash. Further under are the affords on merchandise equivalent to telephones, TWS earbuds, groceries, and many others.
The app has 5 tabs on the backside of the homepage. The principal residence tab, the Tata Pay tab, which takes you to the cost service, the NeuMove which reveals your cash and likewise the badges for every model. The app reveals I’ve a privilege badge for Croma, a copper for IHCL (Indian Hotels Company Limited), and base for BigBasket, Westside and 1MG. For AirAsia India it reveals Aviator whereas for TataCliQ, it reveals CLiQPerQ subsequent to my tier.
I’d have appreciated some extra clarification for these. Since I’ve by no means used BigBasket, Westside and 1MG, I perceive the bottom tier. I’m unsure why the privilege badge for Croma. It would have made sense if Tata defined every tier a bit.
Tata Neu app’s key characteristic is the NeuCash, which is a rewards program. (Image credit score: Shruti Dhapola/ Indian Express)
Finally, there is a devoted tab for Offers and one other for Stories. The latter is generally editorial content material, whereas Offers has all of the offers and reductions, throughout classes.
There’s additionally just a little menu choice on the highest proper nook, from the place you’ll be able to entry your profile, saved addresses, orders, transactions, and handle safety for the app. Tata Neu permits you to use Face ID on iOS to login to the app. The Help part can also be a part of this menu. I’d have most well-liked if this menu part additionally had all of the classes listed right here as a one faucet choice to make the navigation simpler.
Tata Neu app first impressions: My ideas after utilizing it
The interface feels just a little cluttered. There’s an excessive amount of occurring, and it usually will get complicated throughout navigation. It can also be not all easy, and there have been some error messages I obtained throughout navigation.
One factor to bear in mind is that once you faucet on every class, it triggers the website-like expertise for that model within the app. For instance once you faucet on Fashion, and say faucet on Westside, it triggers the Westside branding and expertise inside the app.
When loading the Westside procuring expertise, the pictures would load slowly. (Image credit score: Shruti Dhapola/Indian Express)
This additionally signifies that at occasions the loading is gradual, and the expertise a bit buggy. For occasion when looking for garments on Westside, the pictures took time to load. Then once I browsed classes contained in the Westside section, there was some noticeable stutter.
After I had added some gadgets to the cart, it took just a few faucets to get the app to reply and open the cart. And once I tried eradicating an merchandise, the app simply crashed and gave an error. In reality, I obtained an error even once I tapped on a few of the affords I noticed on the primary homepage. So clearly there is a flood of customers, and the app must construct up on server capability to deal with these points.
There have been a lot of events when the app confirmed an error. Screenshots take from Tata Neu.
But my largest peeve was once I lastly obtained to the checkout web page for Westside. Now ideally the Westside part ought to have pulled my tackle from the Tata Neu app. But this didn’t occur. The app requested me so as to add tackle, cell quantity, even pin code once more, which I discovered just a little annoying. I’m hoping these points will probably be resolved as extra customers give their suggestions.
The thought behind the app is little question attention-grabbing, and maybe a lot wanted for the Tata Group. It will probably be helpful for these shoppers who’ve been shopping for many merchandise from the entire totally different manufacturers beneath the Tata Group. But the app will want some ironing out, given there are teething points.
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With inputs from TheIndianEXPRESS
