Netflix on Thursday launched a music video that appeals to South Indians’ love for his or her mom tongue. Titled The South Anthem, the musical quantity options 4 rappers from completely different states of South India.
The South Anthem is sung by Tamil rapper Arivu of Enjoy Enjami fame, Siri Narayan, a feminine rapper referred to as Siri, Suraj Cherukat, higher recognized by his rap identify Hanumankind, and NJ aka Neeraj Madhav. , Malayalam actor finest recognized for taking part in the function of Moses in The Family Man Season 1. All these musicians come collectively for a feel-good music that talks about their tradition, satisfaction of their mom tongue, ardour, shared love for cinema and the sense of brotherhood among the many 5 southern states.
The music video is a part of Netflix’s ongoing effort to show a revenue within the southern market, the place it faces stiff competitors from Disney Plus Hoster and Amazon Prime Video. The streaming big’s gamble on US-focused programming did not assist its development within the South. So, Netflix has determined to go native. The streaming big had earlier commissioned two anthology movies Pava Kadhaigal in Tamil and Pitta Kathalu in Telugu. And it has additionally joined palms with individuals from Tamil movie business who’re in Tamil movie business for an additional Tamil compilation titled Navarasa.
Navarasa, offered by famend filmmakers Mani Ratnam and Jayendra Panchapakesan, brings collectively vivid skills like Bejoy Nambiar, Gautham Vasudev Menon, Karthik Subbaraj, Karthik Naren, Ponram, Rathindran Prasad and Halitha Shamim.
Navarsa has round 40 prime performers together with Surya, Vijay Sethupathi, Arvind Swami, Siddhartha, Prakash Raj, Saravanan, Alagam Perumal, Revathi, Nithya Menon, Parvathi Thiruvothu and Aishwarya Rajesh. Many distinguished composers together with AR Rahman, D Imman, Ghibran and prime cinematographers like Santosh Sivan, Balasubramaniam, Manoj Paramhans are additionally a part of the mission.
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With inputs from TheIndianEXPRESS
