UP elections: Congress marketing campaign targeted on girls voters

Launching a particular manifesto for girls in Lucknow on Wednesday, Priyanka stated the Congress was attempting to make “young and aspiring women” its major voter base. With a slogan of “girl hoon, fight sakti hoon”, the occasion has already promised that it’s going to area 40 per cent girls candidates for the elections to the 403-member UP meeting early subsequent yr.

Ladki Hoon Ladge Sakti Hoon marketing campaign theme tune

Theme Song of Ladki Hoon Lad Sakti Hoon Campaign

i can battle lady
I can do something…https://t.co/NG1O80prwu

— Priyanka Gandhi Vadra (@priyankagandhi) December 9, 2021

While different events are attempting to faucet into completely different caste vote banks, the Congress is but to determine a caste group in UP that may create its personal
Core vote financial institution. Ahead of the elections, all different main events have made it clear that they are going to deal with completely different caste teams within the state.

The SP is reaching out to non-Yadav OBCs and Dalits other than the Yadav neighborhood and forging caste-based alliances, whereas the BSP has targeted on Brahmins and Dalits.

The ruling BJP is specializing in OBCs and Dalits, other than the higher caste Brahmin neighborhood.

Among the leaders of the opposition, Priyanka appears to be essentially the most vocal on the difficulty of crimes towards girls, particularly Dalit girls in UP.

In its girls’s manifesto, the Congress has made a number of guarantees to girls, principally geared toward younger girls, even because the occasion makes an attempt to construct a core vote base in a state the place it has been within the political jungle for a few years. .

The individuals of Uttar Pradesh are with the guarantees of progress.
The individuals of Uttar Pradesh are with the guarantees of change.
The individuals of Uttar Pradesh are with Congress.

Pratigya Rally, Moradabad. pic.twitter.com/TZcxbI9dju

— Priyanka Gandhi Vadra (@priyankagandhi) 2 December 2021

In 2017, when the Congress solid an alliance with the SP, it had managed to win 7 out of 114 seats. The occasion’s total vote share was 6.25 per cent, whereas its vote share within the seats stood at 22.09 per cent.

On Wednesday, Priyanka made many guarantees to the ladies of UP, together with 40 % reservation in authorities jobs. Earlier, it had promised a smartphone for sophistication 12 lady college students and a scooty for these pursuing commencement to make sure mobility and security.

The Congress has additionally promised in its manifesto that if voted to energy, it’ll make public transport free for girls within the state.

The key provisions within the occasion’s girls’s manifesto are listed below six classes, together with Swabhiman (self-respect), Swavalamban (freedom), Shiksha (training), Samman (respect), Suraksha (safety), and Sehat (well being).

A senior Congress chief instructed The Indian Express that the occasion is attempting to construct a core vote financial institution with the assistance of girls, with a particular deal with “young and aspiring women”. “Priyankaji is leading our campaign in UP, and the strategy to focus on young women is visionary. We feel that if we cannot take significant advantage of the policy in the upcoming elections, our vote share will increase and young women of the state will look up to Priyanka ji as their leader,” the chief stated.

In the 2017 elections, girls accounted for 45 per cent of UP’s voters, whereas the votes forged by girls accounted for 47 per cent of the entire 8.67 crore votes. Of the entire 4,370 contesting candidates, 482 have been girls candidates, of whom 42 have been elected.

UP Congress President Ajay Kumar Lallu on Thursday stated that the occasion has already obtained 3,000 purposes for girls candidates from throughout the state. “We are going through them, and will select the best candidates,” he stated.

However, there’s a risk that the Congress’ transfer to allot 40 per cent of tickets to girls may result in the looks of “dummy candidates”, with husband, father and son being the actual candidates.

Commenting on the difficulty, Congress National Spokesperson Supriya Shrinet stated, “In the Panchayati Raj system the place girls are given 33 per cent reservation, about a million girls are elected to the positions of energy. There could also be some dummy candidates, however that does not imply it hasn’t led to girls empowerment in villages. Many elected girls are the choice makers and shouldn’t dilute the facility of reservation to girls within the Panchayati Raj system within the nation. And we hope to realize comparable outcomes by giving 40 per cent tickets to girls.

Talking concerning the problem of taking the message to girls throughout the state, Shrinate stated, “We are engaging our entire leadership to ensure that Priyanka ji’s message reaches every nook and corner of the state. We plan to directly contact at least 5 crore women in the coming days. We will have campaigns small and big for outreach,” stated Shrinate.

“While we’re specializing in everybody together with farmers and youth, sure, we aren’t specializing in any specific caste. Because we really feel that politics has to interrupt caste obstacles and this alteration is inevitable.

Congress leaders say that the occasion will quickly carry out one other manifesto for all different sections of the society together with farmers and youth. He claims that it was “only the Congress that fought against the BJP government in UP in the last five years”. Why did not Akhilesh Yadav go to jail? Why was he not killed with police sticks? It was Priyanka Gandhi ji who fought this authorities firmly and the individuals of the state have seen it.

He says that whether or not it’s the Lakhimpur Kheri incident, the place 4 farmers and a journalist have been killed, or the gang rape and homicide of a Dalit girl in Hathras final yr, the Congress “has been active in attacking the ground and questioning the government”. “. And that the state has seen several instances of Priyanka being detained while meeting victims across the state.
“We are assured that folks will vote for us and never the SP or BSP, that are silent on most points,” Lallu claims.
A senior Congress chief stated that whereas the occasion expects individuals to recollect these incidents throughout voting, solely time will inform about their influence. “We should be at peace with the truth that the outdated days are gone when Congress was very sturdy and fashioned governments in UP. It might take time for the occasion to revive, however below the management of Priyanka ji, we’re shifting in the correct route.

Shrinate stated, “We have labored very onerous on our organisation, and we should do not forget that we have now not been in energy in UP for greater than three a long time. Now we have now our group as much as the sales space stage. We have completed properly in Priyanka Gandhi’s rallies. The crowd has been seen, which is an encouraging signal. He is right here not just for this election but in addition to strengthen the occasion, construct a robust cadre and appoint sturdy leaders.