Actor Vijay Deverakonda’s debut Hindi movie Ligar is all set to hit the theaters. Ligar, which has been shot in each Hindi and Telugu, appears to have been designed as a pan-India movie. Veteran administrators like Puri Jagannadh, prime Bollywood producers like Karan Johar, co-producing the venture, main man Vijay Deverakonda and American boxing legend Mike Tyson in an prolonged cameo, it has all the weather to woo the viewers. Liger’s group led by Deverakonda is tirelessly selling the movie throughout India. From going to the mall to creating movies with social media influencers to giving interviews, they’re doing all of it. However, it is very important notice that Liger is not only a couple of Bollywood debut for Deverakonda, it’s about giving its loyal Telugu viewers a blockbuster that they’ve been ready for through the years.
Let’s return a bit, a younger Deverakonda made his appearing debut in 2011 with the Telugu movie Nuvvila, and simply after a couple of releases, he received a gold medal in 2016 with the National Award profitable movie Pelli Choopulu. However, the actor turned a sensation in Tollywood. Playing the titular function of offended, regressive lover Arjun Reddy in 2017. Her fan following has grown not solely in Telugu states but additionally throughout borders.
Then Geeta Govindam took his success additional. However, after this 2018 movie, Vijay Deverakonda went on a shaky floor and his movies like Nota, Taxiwala broke his success streak. His pairing with Rashmika Mandanna within the 2019 movie Dear Comrade eased the state of affairs a bit, however might solely accomplish that a lot for him on the field workplace. His final Telugu movie World Famous Lover was a catastrophe on the field workplace, leaving followers fairly disillusioned.
Since the final quarter of 2018, Deverakonda followers have been ready for him to recreate the magic of his Arjun Reddy and Geetha Govindam. Fans of the actor are usually not solely ready for his Bollywood debut, they’re ready to be reminded why he’s their favourite ‘Rowdy’.
According to movie commerce specialists, Rs 150 crore is driving on Vijay Deverakonda’s shoulders with Ligar. So, can Liger make or break Deverakonda’s profession?
Film commerce analyst Atul Mohan advised indianexpress.com, “Vijay gave Arjun Reddy and he’s undoubtedly the most important actor of his era. His Arjun Reddy-remake revived the profession of a Bollywood actor. When an actor delivers a blockbuster like Arjun Reddy, he can afford to do poorly within the subsequent 3-4 movies, however in fact, there may be at all times strain on him to match the success. Ligar is made with a price range of round Rs 110 crores and the movie has already achieved a pre-sales enterprise of Rs 85-90 crores within the Telugu market alone. All the primary day exhibits in Hyderabad are housefull.”
He goes on to say, “Around Rs 150 crores are riding on Vijay’s shoulders with the lager.”
The Liger group has aggressively advertising and marketing in North India and that is the important thing marketplace for Vijay Deverakonda proper now. Chennai-based movie commerce analyst Sridhar Pillai believes Liger must be part of the Rs 100 crore membership to maintain Deverakonda on the prime. However, he’s not counting a lot on the Telugu fan base of the actor.
Pillai says, “The audience in northern India has the key to liger.” Due to its aggressive advertising and marketing in North India, the movie will take opening and it is usually exhibiting indicators as Kartikeya 2 has achieved nice enterprise. . Rather a lot is driving on the liger,” he says.
Sridhar Pillai additionally believes that content material must be robust for Vijay Deverakonda to make his mark.
“Only followers can not make any movie a success. They’ll be on the primary day-first present but it surely’s the content material that issues. Apart from this, whether or not it’s Vijay Deverakonda or some other large star, you could have stable materials. If the content material is nice, followers are an added attraction,” he says.
And what if the liger fails to make an impression? What is Devarakonda?
Pillai replies, “It is not going to have an effect on their market. Probably his all India worth can be affected. Their Telugu market will stay the identical. But the movie has to hitch the 100 crore membership to get the profit. This is extraordinarily necessary.”
Liger is a couple of downtrodden man performed by Vijay Deverakonda. His fiery nature, supported by his mom (performed by Ramya Krishna), leads him to a boxing ring from the place his journey to success begins. Film commerce analyst Taran Adarsh ​​says that whereas the field workplace awaits a blockbuster, it’s too early to say something.
“For each actor, each movie is a problem. He has to transcend the earlier movie which he has achieved. If it did not succeed, you need to make the subsequent one a hit and if the earlier one was a success, you need to make the subsequent one a superhit. It’s too early to guess what the liger may do.”
However, he provides, “Vijay has observe report. He has already obtained the inheritance.”
With inputs from TheIndianEXPRESS
