Volkswagen Says Tier 1 And Tier 2 Cities Will Be Demand Centers For The New Virtus

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Speaking with carandbike, Ashish Gupta, Brand Director, Volkswagen Passenger Cars India mentioned, demand for the brand new Virtus is kind of centered round Tier 1 and Tier 2 cities.


Ashish Gupta, Brand Director, Volkswagen Passenger Cars India with the new Virtus compact sedan

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Ashish Gupta, Brand Director, Volkswagen Passenger Cars India with the brand new Virtus compact sedan

Volkswagen India has formally unveiled its all-new compact sedan, the Virtus in India, and it’ll go on sale within the nation in the direction of the top of May 2022. The new Volkswagen Virtus will change the ageing Vento, and it’ll even be the primary VW sedan to be constructed on the MQB A0 IN platform. With the Polo going out of manufacturing, the Virtus will grow to be essentially the most inexpensive providing from the German model, and the corporate says that a lot of the demand for the sedan would come from the Tier 1 and Tier 2 cities.

Also Read: Volkswagen Virtus Compact Sedan Makes Global Debut, India Launch This Year

Talking concerning the demand facilities for the brand new Volkswagen Virtus, on the newest episode of Freewheeling with SVP, Ashish Gupta, Brand Director, Volkswagen Passenger Cars India mentioned, “I would say the demand is more or less centered around Tier 1 and Tier 2 cities . The super metros and the metros, and the state capitals. That’s where we are the strongest. We have most of our network, almost 70-80 per cent, centered around these demand clusters. We have moved the brand to a premium positioning as well while remaining accessible. So, we are actually bringing a product, which suits our positioning and our presence in the market as well. So, definitely we are hitting the demand centres.”

Also Read: Volkswagen Opens Pre-Bookings For The Virtus Sedan In India; Launch In May

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The Volkswagen Virtus is anticipated to be launched in India across the finish of May 2022

The upcoming Virtus sedan shares its underpinning with the Volkswagen Taigun however has extra in widespread with the Skoda Slavia. The mannequin sports activities a large grille with a chrome define that merges into the LED headlamps which might be commonplace on the Virtus. The sedan additionally will get options like 16-inch alloy wheels, a touchscreen infotainment system and 40+ security options as commonplace throughout all variants. The Virtus can be provided in six colours, together with this Wild Cherry Red, together with – Candy White, Carbon Steel Grey, Curcuma Yellow, Reflex Silver, and Rising Blue Metallic.

Also Read: Volkswagen Virtus: First Look Of The Hyundai Verna, Maruti Suzuki Ciaz and Honda City Rival

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The Volkswagen Virtus will include a variety of good options, together with a touchscreen unit, ventilated entrance seats, cruise management, and wi-fi charger

Cabin highlights embody a digital instrument console, 10-inch touchscreen infotainment system with Apple CarPlay and Android Auto, My Volkswagen Connect an electrical sunroof, automated local weather management, ventilated entrance leather-based seats, cruise management, and wi-fi charging. The cabin additionally comes with 60:40 break up rear seats, a cooled glovebox, and extra. VW additionally revealed that the LED headlamps, alloy wheels and touchscreen infotainment system are commonplace on the Virtus.

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The Volkswagen Virtus will include two turbocharged petrol engines – a 1.0-litre TSI and 1.5-litre TSI motor, and each can be provided in handbook and automated decisions. The former makes 113 bhp and 175 Nm of peak torque, and it comes mated to a 6-speed handbook gearbox and an non-obligatory 6-speed automated torque converter. The greater 1.5-litre motor makes 148 bhp and 250 Nm of peak torque and comes mated to a 6-speed handbook gearbox and a 7-speed DSG automated unit.

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With inputs from NDTV

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