Meta CEO Mark Zuckerberg has introduced that WhatsApp has a world first buying partnership with JioMart. Zuckerberg made the announcement on his official Facebook web page, describing it as “the first ever end-to-end shopping experience on WhatsApp.” Users will be capable of “buy groceries from JioMart directly in the chat.”
“Business messaging is an area with real momentum and such chat-based experiences will be the way people and businesses communicate for years to come,” he wrote.
In a press assertion, Jio mentioned the JioMart on WhatsApp characteristic “will allow customers in India, who’ve by no means shopped on-line earlier than, to seamlessly flick through JioMart’s total grocery listing, add objects to cart, and extra. Will be capable of pay to finish the acquisition – all with out leaving the WhatsApp chat.” The chatbot is constructed by Haptik, which is owned by Jio.
Mukesh Ambani, chairman and managing director of Reliance Industries, mentioned in a press assertion, “Our vision is to advance India as the world’s leading digital society. When Jio Platforms and Meta announced our partnership in 2020, Mark and I shared a vision of bringing more people and businesses online and creating truly innovative solutions that will add convenience to the daily life of every Indian. An example of an innovative customer experience that we are proud to develop is JioMart on WhatsApp With the first end-to-end shopping experience, the JioMart experience on WhatsApp furthers our commitment to enable a simple and convenient way of online shopping for millions of Indians.”
Consumers can begin buying by means of WhatsApp by sending ‘Hi’ on WhatsApp to JioMart quantity (+917977079770).
With inputs from TheIndianEXPRESS
