Ishin Chihana has been related to Yamaha Motor Company since 1991 and makes a speciality of numerous verticals and markets together with Europe, North America, Africa, Middle East and ASEAN international locations.
Yamaha Motor India has introduced Ishin Chihana as the brand new President of the corporate and has changed Motofumi Shitara as Yamaha India Boss, who has held the place since 2018. Ishin Chihana is related to Yamaha Group since 1991. He has experience in a number of verticals together with gross sales, advertising. and enterprise administration with a significant concentrate on bike enterprise operations in Europe, North America, Africa, the Middle East and ASEAN international locations. Chihana has expertise in managing abroad gross sales of not solely Yamaha’s bikes but in addition ATVs, marine engines, private watercraft and turbines.
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Commenting on his new function, Ishin Chihana, Chairman, Yamaha Motor India Group mentioned, “I’m very excited to steer Yamaha Motor on this planet’s largest two wheeler market. India is a various buyer base with an enormous buyer base and immense potential. nation.Also, with nearly all of its inhabitants comprising of youth, it provides us a chance to enter the market by assembly their rising expectations by way of Yamaha’s main technological developments and engineering prowess.We are globally famend merchandise of Yamaha. We will proceed to create new landmarks by introducing the brand new vary below ‘The Call of the Blue’ model technique to additional strengthen our place within the Indian market.”
Yamaha Motor India has been a product aggressive and has been launching not solely India-centric fashions just like the FZ-X but in addition international choices just like the Aerox 155. Yamaha R15 V4.0 made its international debut in India this yr, showcased additional. Brand commitments in direction of its operations right here. Yamaha operates in India from two crops situated in Surajpur, Uttar Pradesh and Kancheepuram, Tamil Nadu.
With inputs from NDTV