YouTube has been on the lookout for methods to push its subscription-based premium mannequin onto customers for a while, which incorporates testing a number of (as much as 11) unskippable adverts. A brand new restriction for non-premium customers will certainly make many customers of the platform sad.
in response to a report of techcrunch, Several Twitter and Reddit customers famous that over the weekend, YouTube was asking non-premium customers to improve their free plan to stream in 4K.
As per a screenshot shared by Twitter consumer Alvin, we will see that the 4K possibility now comes with a small banner that claims ‘Premium’, whereas different choices like 1440p (2K) and 1080p (FHD) for all can be found.
So, after testing as much as 12 adverts on YouTube for non-premium customers, now some customers have reported that they solely have to get a premium account to look at movies in 4K. pic.twitter.com/jJodoAxeDp
— alvin (@sondesix) 1 October 2022
While it is unclear whether or not Google is making an attempt to do one thing related with YouTube or one thing that we’d truly see a rollout for all customers, the change is an undesirable/doubtless one.
In the second quarter of 2022, YouTube generated income of $6.87 billion, which is a billion {dollars} lower than Google’s anticipated expectation of $7.51 billion. This could possibly be one of many causes behind the premium push.
In India, the premium subscription prices Rs 139 per 30 days with out auto-renewal and Rs 129 per 30 days with auto-renewal. The latter additionally features a free month. There are additionally quarterly and annual subscription affords priced at Rs 399 and Rs 1290.
Premium subscribers get no adverts, assist for downloading movies for offline viewing (solely from the YouTube app) and assist for PiP (picture-in-picture). Users additionally get entry to YouTube Music as a part of the subscription.
With inputs from TheIndianEXPRESS
