Alphabet Inc’s YouTube is planning to launch an internet retailer for streaming video providers, the Wall Street Journal reported on Friday. The firm has renewed talks with leisure firms about taking part within the platform, which it’s referring to internally as a “channel store”, the report mentioned, citing folks near the current discussions.
The platform has been within the works for at the very least 18 months and might be out there as early as this fall, the report added. Alphabet didn’t instantly reply to a Reuters request for remark. With extra shoppers chopping the wire on cable or satellite tv for pc TV and shifting to subscription-based streaming providers, the deliberate launch will permit YouTube to hitch firms like Roku Inc and Apple in a bid to achieve a portion of the already crowded streaming market.
Earlier this week, the New York Times reported that Walmart Inc has held talks with media firms about together with streaming leisure in its membership service.
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With inputs from TheIndianEXPRESS
