New Liquor Policy for Delhi has launched a brand new license reserved for super-premium distributors, which shall be of “international quality” and supply a “high-end walk-in experience”.
Only 5 such licenses shall be given.
They can pay 2.5 instances extra for a license than regular retailers and might come to any space of ​​town besides the airport.
The super-premium Vend is predicted to appear like this:
1. They can promote solely these beers which price greater than Rs.200 and spirits like whisky, gin and vodka which price greater than Rs.1,000.
2. They should inventory not less than 50 imported liquor manufacturers together with wine.
3. They can arrange a tasting room on the premises. This should be a separate, enclosed space and can’t be seen from the remainder of the shop. The Tasting Room can solely maintain coaching and tasting classes.
4. The contracts shall be a lot bigger than the traditional stores and will have a minimal carpet space of ​​2,500 sq. ft.
5. 10% of the shop’s area might promote ancillary merchandise similar to cigars, liqueur candies, “high-end art paintings”, and high-value merchandise similar to bottle openers, ice containers, bar glasses, and many others.
6. They might have a “shop-in-shop concept” for unique show of various manufacturers in particular cabinets in order that prospects can stroll into the shows to pick out their merchandise.
7. Super premium retailers will stay open until 11 pm, which is one hour greater than the common retailers.
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With inputs from TheIndianEXPRESS
